5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020

Are you looking to improve the social media marketing approach for your B2B business in 2020?

While a great part of the general online networking advertising counsel applies to B2C brands, and how they can amplify reach and results by means of social channels, it’s significant that a ton of similar strategies presently apply to B2B associations also, with an ever-increasing number of individuals getting progressively acclimated with social effort techniques.

1.User-Generated Content

User-generated content (UGC) is probably the best type of substance: your clients make it for you, and everything necessary on your end is just to sort out and distribute it on your site or other online stages.

90% of consumers say UGC has more influence over their buying decisions than email campaigns and search engine results.

2.Influencer marketing

Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing.

Influencer marketing is tied in with impacting the individuals that impact your potential clients. It’s one stage expelled. In the event that you need to make sense of who is truly going to resound as a B2B influencer—and you do—it truly assists with knowing who your clients are now tuning in to, perusing, and viewing.

3.Giveaways & Discounts

71% of consumers decided to join a loyalty program because they will get a discount and 63% sign-up for free products. 71% of consumers decided to join a loyalty program because they will get a discount and 63% sign-up
for free products

4. Align your posts with Trending Topics

82% of B2B prospects are active on social media, so seize the opportunity to like, mention and share trending content. Social media has the potential to drive hundreds of small actions along the way that results in the sale.

5.Create Videos

Social videos generate 1200% more shares than text and images combined. 51% of marketing professionals worldwide name video as the type of content with the best ROI.

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