Artificial Intelligence System will take over the world! Artificial Intelligence System can analyze customer behavior and search patterns, Utilize data from social media platforms and blogs to help businesses understand how customers and users find their products and services. For example: Facebook messenger bots can help you automate and optimize your customer service.
Artificial Intelligence System also offers detailed information and tips to users by getting into conversations. According to Gartner, 25% of consumer service will use chat bot technology by 2020, up from less than 2% in 2017.
Businesses adopting Artificial Intelligence System in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors.
The Impact of Artificial Intelligence on Social Media Networks:
Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their ROI. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on social media networks. Another option has been to reduce the human interaction and workforce replacing it with Artificial Intelligence. Now, what happens when these two- Artificial Intelligence and social media- combine? This article sheds more light on the AI and social media interaction, and how Artificial Intelligence has impacted social media marketing.
Facebook has been using Artificial Intelligence to analyze user online activity placements and demographics as a way of improving its user experience. Artificial Intelligence picks the sense from the nonsense and makes something out of the unstructured data that users throw at it every single second. Facebook’s AI algorithms, for example, tracks user comments on different topics and uses them to know which content to rank on top of a given user’s news feed. This new technology has also been helping Facebook users to connect one another more effectively through face recognition, and to find friends easily through user location and other data. Twitter, on the other hand, uses Artificial Intelligence to monitor the trending topics and to determine which tag to rank where.
Businesses Need Artificial Intelligence to Monitor and Understand their Online and Prospective Customers:
Being a marketing, every marketer out there wants to leverage the influence of social media networks. That’s where Artificial Intelligence steps in. It can effectively study a user’s searching user query on a given social platform and advise marketers on which demographic to target with their adverts. It understands which products that a user could be interested in through his likes and comments and then recommend the ads to display on his timeline.
Artificial Intelligence it works has a competitive Tool:
In marketing gaint, knowing what a competitor is up to is as important as making your own business plans. Artificial Intelligence has been helping online marketers to track the competitors’ online business , know what they have done on their social media networks, and then use that information to re evaluate their social media business plans. The idea here is to discover what’s working for the competitor and add it to your profile, and then eliminate or upgrade what isn’t working for them so that it can work for you. This technology tells you how much of static content that your prospective client is ready to consume, and which platform has most of your target audiences. That way, you are able to compete effectively online.