The Best Marketing Strategies for Twitter to use in 2020

The marketing world is a very competitive environment where advertisers are constantly fighting for a greater “piece of the pie.” It’s no wonder that as social media usage expands in every aspect of our lives, marketing is becoming more important and influential through those channels.

New marketing tools and techniques are constantly evolving and content marketing is expected to be a $400 billion industry by 2021 according to study.

The past year has not been the best time for the social platform when it comes to marketing on Twitter. Especially in 2016 and 2017, when they used the platform to spread bad press about the 2016 elections.

There was a lot of abuse and bullying present on the social media platform.

Nevertheless, Twitter reacted quickly and introduced several changes which improved the social platform’s situation. They addressed the problem of bullying and fake news which is a very good Twitter situation.

This makes the platform still important to every brand out there and a valuable marketing tool. There are some marketing strategies that can be used on Twitter specifically to promote a product and to interact with the customers.

Read related article Social Media Apps ( 5 Tips to Increase your Pinterest Views)

1. Use humor in your tweets

Brands that use satire in their tweets are retweeted, and much more people follow them than others. This is the case because using humor as a brand’s voice makes people eager to visit the Twitter page again and share the news with friends.

Examples of companies using this tactic include:

  • Wendy’s fast food chain; they use sarcastic comments when reacting to consumers who are responsible for a lot of Retweets.
  • Netflix’s mega-popular streaming service; they use clips from their original series and make jokes from inside.
  • Frequently Spirit Airlines makes light jokes on their Twitter account and puts a positive spin on stressful situations.
  • These are some of the instances where celebrities use satire to cause a huge reaction among their tweeter followers.
2. Keep up the creativity and visuals

Try to be as creative as possible while at the same time giving your customers personal responses as much as you can.

Being creative with your tweet content and the visuals can have a real impact on your reviews. Maintaining the same style on all tweets could become too repetitive. The use of graphics in your tweets makes it three times more likely for people to interact.

5 Reasons people Share your Content

3. Keep it personalized

When it comes to Twitter consumers want personalized answers. Customers want attention and are happy when they know the company is listening to them.

While there will always be a portion of customers who simply fish for refunds, there are valid complaints from most loyal customers. What these people need is a sign from the company that someone cares and is working on the issues at issue.

Twitter gives customers the ability to get a personalized response. In this way, you can also solve problems much faster which is why this is the preferred channel for many important brands to communicate with the customer base.

The following story about Morton’s Steakhouse and Peter Shankman was one example of a great personalized response that attracts a lot of attention. Peter tweeted to Morton’s Steakhouse that when his plane landed with a porterhouse steak he would like someone from the restaurant to meet him at Newark airport.

He did it jokingly, but a waiter from the steakhouse greeted him with the steak at the airport to his delight! The story blew up on Twitter and outside of the media platform, which meant a lot of positive Morton-related Steakhouse press.

4.      Use hashtags property

We all know how effective hashtags are in making a fuss about a particular topic or event. Hashtags are often misused which causes this strategy to fail.

If you’re planning to include hashtags in the Twitter strategy for your company, be sure you’re doing it the right way. You should have only keywords of hashtags or short phrases to put the emphasis on something important.

If a customer clicks on a hashtag, they can see other Tweets that include the word hashtagged. You can be included in a tweet anywhere, and it will be seen in Trending Topics if you’re imaginative and your hashtag light up the Twitter community.

These are just a few of the techniques that have been used in previous years but will continue to apply in 2020.

While the tactics are all more or less the same, what separates effective marketing campaigns from the others is the amount of creativity, innovation and commitment that businesses devote to their consumer base.

Technical SEO Checklist
What is Technical SEO? Technical SEO Checklist in 2020

Technical SEO is the process of optimizing your website for crawling and indexing. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

Technical SEO refers to improving the technical parts of a site so as to build the positioning of its pages in the web crawlers. Making a site quicker, simpler to crawl and understandable for web indexes are the mainstays of specialized improvement.

Follow the checklist to improve your website SEO.

1.Robots.txt File

The robots.txt file gives a mandate to web crawlers and each site needs one in the root directory.

It must be arranged accurately, which means it should just square records or directory you don’t need to be listed and it ought to likewise be remembered for your XML sitemap.

2.Canonical Link Elements

A canonical link element is an HTML component that assists webmasters with forestalling copy content issues in site design improvement by indicating the “canonical” or “preferred” form of a web page.
The following is an example of a canonical tag:
<link rel = “canonical ” href=”https://example.com/product.php?item=foo123/>”

3.Redirects

Redirects communicate to web crawlers that a website page has for all time moved to another area, which is useful when a page is deleted or the URL has changed. There are different types of redirects, for SEO 301 redirect is preferable, which tells the search engine that the page has permanently moved.

How to check:
-> Redirect-checker.org
->Screaming Frog

4.Duplicate Content

Many people are more terrified of copy content than they are of malicious connections.

There are such a significant number of legends around copy content that individuals really think it causes a punishment and that their pages will go up against one another and hurt their site.

In gathering posts, Reddit strings, specialized reviews, apparatuses, and even SEO news sites distributing articles that show individuals unmistakably don’t see how Google treats copy content.
Duplicate content can be addressed with canonical link elements.

How to check:

-> Siteliner.com
-> Site: domain search

5.Mobile-Friendliness

Mobile-friendliness is the proportion of how well a site is structured and streamlined to stack on a cell phone, for example, a smartphone or tablet. We want visitors to have a good experience no matter the device. Google provides a way for you to check the mobile-friendliness of your pages.

How to check:

-> Google Mobile-Friendly Tool
-> Google Search Console

6.Page Speed

Google looks at page speed. Your visitors look at your page speed, so you too look at your page speed. Pages that are slow to load turn off visitors and will cause them to click the back button. So you should take care of your page speed.

There are many things that can be done to speed up slow loading pages, such as:

-> Compressing images.
-> Leveraging browser caching.
-> Minifying JavaScript and CSS.

How to check:

-> Google PageSpeed Insights

7.Your Performance Versus Competitors

While you are reviewing your own site’s health, you can/should compare your competitors.

For example:

-> Are their pages loading fast?
-> Do they appear mobile friendly?
-> It’s always good to know where you stand compared to your competitors.

Content
Top 5 Reasons Why People Share Your Content

Why are you getting more people to share their content? It’s a simple question, without a simple answer.

There are five significant reasons why people choose to share something with others. This research on the communication process and word-of-mouth movements uncovers a huge opportunity for marketers who want to do a better job to expand their audience.

You will better assess your own content and its potential to result in sustainable growth and traffic to your blog by understanding why people share it.

People Share Content/ Ameya eMarketing

1. Bringing valuable and entertaining content to others: 49 % say sharing enables them to educate others about items they care about and potentially change their opinions or inspire action.

2. To define ourselves to others: 68 % share in giving people a better understanding of who they are and what they care about.

3. To grow and nourish our relationships: 78 % share information online because it helps them to remain connected to people otherwise unable to stay in contact with.

4. Self-fulfillment: 69% Share information because it makes them feel more involved in the world.

5. To get the word out about causes or brands: 84% share, because it is a way of supporting the causes or problems they care about.

It was also noticed that some users share as a “knowledge management” operation. 73 % of respondents said when they share information they analyze it more profoundly, thoroughly and thoughtfully. So, what are we going to do about all this? How do we apply it to our content in reality? There are 5 great ways to go.

1. Get Value for Your Readers – Every Time

If your readers share content they know, like, and trust, then the sheer value it provides to your readers must be one of the most important aspects of our content. Ask yourself, “What is it that my readers are actually getting my content to use in return for their time? You also have to remember that good content comes with a strong entertainment factor, as if that wasn’t enough. Consider custom graphics or charts which present your content to readers in a brand new way, rather than a generic stock image. This material is easy to share and easy to love, because it gives your readers joy and surprise. If you haven’t done so before, consider a video or infographic as a way to add value to your content, and more entertainment.

Keep in mind, above all, that the value you provide and the entertainment you deliver will make your content sharper instantly.

6 Email Marketing Trends to Grow Your Business in 2020

2. Help Your Readers Define Themselves

I love digital books but I often miss a physical book sitting on my desk. There’s something I hold about the novels, and their power to describe who I am. They’re powerful examples of how I view myself, and the material I choose to express in the same way.

That is an important fact to take into account. I mean, when is the last time you’ve been wondering how your content can help your readers “identify themselves?”

Probably never, but it’s one among the foremost common reasons people share content with friends.  To do this well, of course, you need to make sure that every piece of content you produce has a single specific takeaway, or argument that your readers will concentrate on.

Without emphasis, your audience would find it difficult to connect directly with your content.

https://www.ameyamarketing.com/link-building-tools-in-2020/

3. Connect Your Readers To Others

There is an instinctual need for your readers to communicate with others. Only look at the social networking successes like Facebook and Twitter. We prefer human beings.

The structure of those links in content marketing is directly related to the content we consume and share through our online network.

Here’s a tiny example: when is the last time you left a post comment without sharing the post itself? Likely never. We become very likely to share the information with others when we add a conversation to a piece of content.

Therefore, some readers will actually share their views with a portion of society. The commenting utilities on Facebook and Google+ (link) show how closely these two things are connected.

One way we do this Ameya eMarketing here is to try and finish as many posts as possible with a question that our readers can address in their comments. Although they don’t always do it, the question also gets them thinking and makes them apply. I think there’s also an opportunity to concentrate our range of topics on things that will bring readers together, such as supporting a good cause or raising awareness for an important event

4. Make Them Feel More Valuable

One respondent was quoted in the New York Times study as saying she enjoyed “getting comments that I sent great information and my friends would forward it to their friends because it is so helpful. It makes me feel special. “That is pretty cool! Not only can your content help your readers become an expert in their field, but it can also make their peers look like one.

5. Get the word out of causes or brands.

The best reason for your readers to share your content, of course, is because they just enjoy it, and believe in what you have to say. We love having loyal readers like that here at Ameya eMarketing- Blog. This kind of recognition has to be received, of course, but that doesn’t make it out of control. We’re working tirelessly to ensure our content is always of high quality. There’s nothing I like to write that doesn’t merit a tweet like the one above. This is a hard, but successful target to hit.

The reality is that one of the best ways of getting people to share content is to just produce great content over and over again. This could be a fatigued call, but it does not hinder it any less.

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