Top 5 Simple And Useful Tricks for CONTENT MARKETING - ameyamarketing
Top 5 Simple And Useful Tricks For CONTENT MARKETING

How would you boost your marketing plan in terms of content by 2020? Here are five easy and useful marketing patterns for content to pursue in the New Year. We welcomed 2020 and it is the perfect time to start thinking about the best way to sustain a positive plan for content marketing over the next 12 months.

Content Marketing Trends – 2020

There are several posts based on the current global trends, and how you can revolutionize your 2020 strategies. We’ve decided to go back to basics to review how simple tactics and trends that can improve your content success.

1.Concentrate on the experience

Increasing the frequency of your blogs isn’t enough to boost your content marketing performance. The challenge in a digital environment filled with new content is to stand out from your competitors. Focusing on experience is one positive way to achieve success. Your content should be important and insightful but the user experience should also be facilitated.

User experience is what term which refers to the position between the content website and even your plan to make sure your readers spend more time on posts.

There are several ways to improve your user experience:
  • Check your site’s mobile version
  • Aim for short paragraphs that are easy to read on your mobile
  • Increase your content’s “readability” by enabling your text to “breathe” with photos and subheadings
  • Evaluate your loading speed
  • Aim for flexibility

Not all improvements take too much time. What is important is to understand how, one step at a time, your team, your resources, and your processes will plan for enhanced content experiences in 2020

2. Include Visual data

Visual material will enhance the reading experience. This can also allow you to stand out by the key results. For example, infographics allow you to sum up your key points in a more visual manner. They can also help you improve your post’s “shareability.”Also, visual quotes will help you get your point across to the reader in a way that stands out. In addition, you can include videos in your content to provide an alternate medium for your story.

Another very useful idea in SaaS marketing is to use GIFs when speaking about your company. Your readers should find it easier to understand what you’re referring to.

The use of visual data in your content marketing will help you simplify complex ideas and we’re seeing more brands presenting their data using videos and GIFs.Visual storytelling is growing stronger, and playing with various formats is useful for figuring out what works best for your readers.

3) Write long-form content

There’s a daily online battle to grab somebody’s attention. Not everyone spends a lot of time on a page which pushes us to come up with new bite-sized content ideas. For many cases, this is definitely a positive solution but we do need to note that long-form content is not gone.

There are several explanations for producing long-form content in 2020:
  • Build trust with your readers
  • Go deep into the subjects you’re writing about
  • Showcase your writing style and your personality
  • Boost your SEO

The medium became popular as a forum that focuses on writing rather than a diversion. You will find great quality content and many authors are not afraid to go deeper into the subjects they cover. The Medium looked at their most popular posts to figure out that about 1600 words are the perfect blog post on their website, and it takes seven minutes to read it.

In addition, producing long-form content also aids in your search ranking. Long-form content lets you cover a subject in-depth that you would like to represent as the authority.

Not all the posts should be too long. But devoting some time each month to creating a few pieces of more than 1000 words is still a good idea.

4. Read your content out loud

An easy way to boost your content writing by 2020 is to start reading out loud your material. When writing content it is possible to get lost in your thoughts. It would seem to make sense to you might not actually do so to someone else.

All you write should sound normal. Start producing content that feels more conversational about “hacking” a more effective style of writing. When you start applying this concept to your marketing plan for content, you begin to realize that writing online shouldn’t be hard to understand. The aim is to make it simple and genuine for your readers to enjoy your content.

Reading your material out loud is driving you to study the way your message is communicated. This is a skill that helps you develop the reading experience along with your writing. When you intend on producing content for your customers next time, read it out loud before you post it. The difference it can make will surprise you.

5.Making your SEO smarter

It’s time for your 2020 search engine optimization to be better. How about dwelling on what counts to be more strategic with the SEO?

You can start with small changes which can have a long-term effect:
  • Stop concentrating on the most common keywords and start finding the long-tail keywords that can help you stand out.
  • Spend more time on enhancing your content rather than making sure you stuff it with your target keywords.
  • Invest in resources that can make SEO easier.
  • Start striving for position one in SERPs and explore different ways to stand out (e.g., visual ranking or featured snippets).

Write more conversational conent to improve the chances of inclusion in the snippets and question boxes featured

What’s next?
  • Not every trend in content marketing should be revolutionary. Even the smallest change can often lead to major success.
  • Look at the latest marketing plan for content, and what succeeded in 2019. Start investigating the places you want to boost and find little wins you can introduce.
  • Look at these five patterns as a starting point for practical improvements you can make to enhance the audience’s understanding of their needs.
Coronavirus impact On SEO metrics

The question on the mind of just about every SEO right now is “How does

The Coronavirus affect SEO metrics?”There’s no surprise. As always, the

answer is “it depends.” Since the quest is a representation of human behavior, Coronavirus COVID-19 affects each industry differently. For instance, just as people form lines outside grocery stores, e-commerce sites that sell the same products are likely to experience a massive traffic surge.

“How is the Coronavirus impacting SEO metrics?”

This also shifts as news unfolds. For example, when items like social distancing and shelter-in-place were revealed, perceptions and traffic for’ non-perishable food’ spiked. As SEOs, we’ll have to react appropriately.

I was able to look at the data over multiple verticals for a few sites.I’m also drawing from knowledge posted by other SEOs I’ve seen. Based on what I have seen so far, there are seven aspects in which

COVID-19 tends to influence SEO metrics, and how we can consider responding.

1. Ecommerce Sites That Sell Essentials Are Growing Up

I’m sure I’m not the only one who has seen e-commerce sites (at least those selling important things) with massive increases in impressions and traffic. That’s coming from people searching for toilet paper, hand sanitizer, Clorox wipes, thermometers… obviously the pandemic-related product searches…The tremendous rise in demand, as well as product shortages, also generated new inquiries such as “toilet paper near me” and “hand sanitizer near me.” On the flip side, I saw non-essentials such as traffic declines in maquillages, as well as travel-related items such as luggage.

But one-day items that are non-important can become necessary the next. We’ve seen experiences and traffic spikes for items like “ring suited” and other indoor workout choices around the same time gyms began closing. Or how about when employers began to demand homework? Yeah –the spikes for items like “business chair” and “office desk” started popping up in the question data about the same time.

How to respond

Demand is strong right now, but the demand has largely moved to goods the people need to prevent and/or tackle the pandemic. Ecommerce SEOs may consider building, based on your impressions/traffic data, a section of high-demand product pages to be closely watched. Crawl these pages regularly for mistakes.Tracklog files to ensure that they do not service bots errors on the search engine. Make them easy to find in browsing the web.

2. Health & Wellness Sites Also Jump Up

Vertical fitness and wellness is no stranger to uncertainty. Recently, Google has been cracking down on content that offers advice and information on topics such as medical problems (a subject called “Your Money or Your Life” according to their quality rater guidelines), holding it to a very high level. As a result of COVID-19, there is an unprecedented surge in views and traffic in the health and wellness pages I’ve been looking at.

It looks like it is caused mainly by questions such as “symptoms of coronavirus.”Monitor the query data for those pages to ensure that the most up-to-date searcher intents match your content.On the other side, it appears like people think far less for issues like intermittent fasting. There also appears to be an upturn in queries for natural remedies such as “antiviral herbs,” “antibacterial essential oils,” and “antiviral foods.” Now more important than ever is

how to respond

Striving for expertise, authority, and trust with this type of content. People turn to search engines to respond to their medical concerns, a duty that can not be taken lightly.

3. Recipe Websites Tend to be experiencing a small uptick

While not as dramatic as critical retailers or health sites, the websites I have been able to look at so far have seen a rise in views and clicks. This is mostly due to the fact that more people cook at home than eat out. The longer restaurants are closed or running at reduced capacity this may continue to that.

How to respond

 Using structured data from a recipe to improve the way your recipes appear in search results to catch some of the increased demand for recipes. Consider publishing or supporting recipes that use fewer ingredients and ingredients that are easier to obtain right now.

4. Travel Website Traffic Is All Over the Place

On the road, you would think travel websites are taking massive traffic hits because of travel restrictions and social distancing.I’ve seen reports, however, and traffic is booming. My first thought was that this would be due to people trying to cancel, reschedule or obtain refunds for their reservations. It seems a bit more complex than that, it turns out.I’ve personally seen impressions and traffic spikes for requests such as “cheap flights”–probably because, despite all the cancellations, people expect airlines can offer seats at super discounted prices. Hotel queries seem to be going down, particularly in places like

 It seems, predictably, that cruise-related queries are trending down, too. The travel industry is diverse and involves airlines, hotels, cruises and more. Depending on the sector the specific effect can vary. The travel industry certainly feels the impact overall though.

How to Respond

Travel companies are likely to move, not acquisition, to customer service and reputation management.

5. Publisher Websites Are in Extremely High Demand

This won’t shock anyone, but publisher websites are seeing massive influxes of impressions and traffic. People are looking for updates in every aspect, from “coronavirus map” to how coronavirus affects the stock market. One thing is for sure, as of late (for better or worse) we have all been glued to the tv.

6. Restaurants Are Having to Pivot

Although I haven’t been able to access any data directly from restaurant pages, the results are clear. Restaurants run at a small range on many sites. In several other restaurants and bars (including my home county of Los Angeles) are totally closed. That means local restaurants that have relied on trending down pre-COVID queries.

How to respond

If you do local SEO for a restaurant that has been forced to close due to COVID-19, use Google My Business (GMB) vacation hours to show that you are closed instead of completely eliminating your store hours (Masaki Okazawa’s tip courtesy

7. Instability is present on websites around the board

Times are unpredictable, but one thing is clear–the latest instability affects just about every website I’ve been looking at. In these unpredictable times, empathy and data for your own website are important. Benchmarks may be useful, but make sure that you look at data from your own application. This will give you an insight into the needs of your audience. Will you fulfill those requirements, or do you not? In a time when brands have to reduce their marketing budgets, there is one source of acquisition that is not turning off through budget cuts… organic search. Although things are in a state of great flux right now, SEO may be more important than ever.

Corona virus impact on Search Engine Marketing
Coronavirus (Covid-19) impact on Search engine marketing

You have learned of Coronavirus (Covid-19) by now.

Knew we’re having about 13,000 new cases a day and it’s rising fast?

Nobody really knows how many people will get infected (or unfortunately pass away), but this has caused the global financial markets to collapse, which means you will be affected as a company (or even a marketer).

Don’t exploit the situation

The first thing we see is people trying to control fear.

What I mean by that is stocks running low all over the world. I see advertisers purchasing them and then reselling them on eBay or running advertisements and selling them for 10-50x the size, from masks and toilet paper to hand sanitizer and other simple necessities…

It is not entrepreneurship, but marketing. I strongly advise you not to misuse the situation with Coronavirus to make a fast buck.

It’s not only wrong but it’s really short-sighted too. Sure you may make a fast buck, but it’s not going to last… you’re better off investing your money on something that’s long-term.

And what does the Coronavirus (Covid-19) mean to advertisers now that we’ve got that out of the way?

Coronavirus spreading across the globe is becoming an alarming issue. But health is the first concern now. Not only does the virus become a problem for the health sector but it also acts as a big business obstacle. Anxiety about the infection can have a varying impact on business growth.

Financial analysts

Financial analysts are now beginning to slash their conjectures about GDP growth. Publicity is related to the production of GDP, and any fall in GDP production would affect the growth of ads. Now we can see the possible effect Coronavirus has on the search engine marketing.

Google will see a 15% decrease in revenue from travel ads and a 20% drop in revenue separately due to the coronavirus. The episode would also put down a small amount of consumers ‘ spending in consumer packaged goods, travel, retail and other entertainment sectors. Approximately 30 to 45 percent of Facebook’s revenue is likely to be affected by the off chance of consolidating all of the factors previously listed.

Coronavirus effect on the stock market and e-commerce sector

It is impacting the stock market massively. Online business organizations in influenced nations like China have shown concern with their inventories and growth, as they need to run promotions to get out of their current stock despite everything. As some main products are likely to leave stock, advertisers in the UK and Europe have decreased their spending on advertising and marketing plans by 40 percent.

Marketing Activities rescheduled or postponed

Most marketing meetups, events, and occasions have only begun to be dropped or postponed, and if the situation becomes even more extreme, more removal from occasions may be necessary. Much like Adobe Summit (US), marketing Week Europe, SXSW and Mobile World Congress have also been removed. What’s more, Facebook announced a week ago that its meeting of F8 designers has been absolutely scrapped, and these are no longer taking place.

Travel and Hospitality A similar downward trend has also been noticed in global travel, as companies have cut their promotional investment plans by 50 percent as opposed to a month earlier. According to eCommerce consultancy Vervaunt, there is no common drop in gear sales, but the continuing trends in Italy have prompted advertisers to remain alert. Amazon’s revenue was down but its soon to forecast the trend, says eVervaunt’s Wright.

Conclusion

Hopefully, the Coronavirus will soon pass and will have limited effects on lives. Seek not to socialize too much with others, or go into crowded areas for the time being.

So as for the ads, it’s time to double down. Don’t be afraid because others are scared too. 

To put it another way, double down.

PS: Please be careful, and stay indoors if possible.

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