SMO Vs SMM
Social Media Optimization (SMO) and Social Media Marketing (SMM) are two different.
Optimization of social media is a process of getting your website ready for social media services marketing. While social media marketing is a process of marketing social networks to your business. And you had thought it was the same!
What is SMO?
Here are the most important techniques of SMO, we have to follow:
Adding social widgets:
Adding social widgets and badges to your web pages is always recommendable. It allows your viewers to easily share your content over preferred social networks. Your audience can choose whichever network they want to share your content.
Installing social sharing buttons:
Often, even if they want to, people cannot post the content on social media. The explanation is, they can’t easily or totally not find the social sharing keys. Make sure you place the buttons in the best place, so your users can easily find them with every piece of content.
Initiating social sign-ins:
Another way of increasing social footprints is to get social sign-in while you log in. This is to ensure more social connections, as they tend to be more involved with a business than users who are not connected. It would also provide an easy process for your business to sign up.
Starting social interaction:
The more social media you connect, the more stories you create. Inevitably, that would increase your social footprint. In addition, your users will get more stories for social networks to act upon. Search engines take social stories as their votes. So, it’d help you in SEO too.
Creating shareable content:
To ensure that your process of optimizing social media operates for a long time, you need to consistently create great content on social media. Upload fresh content to your website and social media profiles regularly. And don’t forget to search them for optimization.
Sharing content regularly:
Once you have the content ready, be sure to share it on multiple channels. The more that you do, the more social footprints you gain. You can also try different formats of the same content from different sources to ensure maximum reach. But always select the networks that can add value to your business.
Optimizing the social pages:
Last but not least, with proper information about your business you need to optimize your social media profiles. It includes your business URL, company, address, logo, etc. Each social network has its own search process. Optimizing your social profiles would help you increase visibility.
What is SMM?
SMM is a long-term process where we focus on posting updates, social media services campaign, and client services in social media, and branding activities.
Social media strategy:
It’s the basic phase of social media marketing, where we determine the target, relevant metrics, the best social networks for a project, the best time to post on them, the best content style to communicate well with the audience. It is a long report which we follow throughout the duration of the project.
Analysis of social media activity also plays a crucial role in the promotion of social media. We monitor your competitors and their community thoroughly in order to suss out your best plan. There are social media resources that support us in the process, such as Facebook Fanpage Karma, Twitonomy, Similar Internet, BuzzSumo.
Social media style guide:
It’s an essential part of the branding and every business, whether it’s small or large, must have a style guide to marketing their social media. Wondering how are we doing this? Just Simple. We analyze the target audience, their age, preferences, online behavior and based on all of these data we create a unique tone and voice that fits well with the existing website theme.
Social media content calendar:
The material is largely based on social media marketing. Therefore, we prepare and build a comprehensive content calendar including all of the client’s important and relevant days. We always ensure they are sent to the company, therefore he/she knows what we are doing for them.
Engaging with the audience:
Social media marketing communication plays a major role. We’re doing it with our organic videos, social media advertising and advertisements on social media. And not all of that. We monitor closely all the conversations that are taking place within and around our social media community to address the issues faster. Tools for listening to social media would help you in this.
Monitoring the right metrics:
Planning and execution will just take you halfway through. Monitoring the metrics to see if your strategy works at all, is a big part of social media marketing. Your job will be made easier by tools like Google Analytics, Facebook Insights, Twitter Analytics, Fanpage Karma, etc.