SEO AGENCY | Ameya E-Marketing

Due in part to the ever-increasing number of buzzwords and acronyms, the Internet marketing industry can be at times very ambiguous. This can be frustrating, as a business owner. You keep hearing you ‘re “needing” SEO but many agencies won’t tell you explicitly what you’re actually paying for.

We at Ameya E-Marketing believe in openness. You can talk to one of expert to get a free evaluation, and ask any questions you may have. You can call +91 9347821325 or contact us online for help today!

You can keep reading below for more information on what the SEO agencies do! Exactly what goes into SEO work is explained in this article, so you’ll know what to expect to move forward.

1.On-page and off-page SEO

As a quick note, you may hear SEO agencies refer to “on-page” and “off-page” SEO.

On-page SEO refers to elements of your website that you have direct control over, like linking structures, formatting, proper use of headers, and so on.

Off-page SEO refers to things like link building, outreach, and anything else that you can’t directly control through your website.

There’s often overlap between on-page and off-page SEO work as well.

2.Technical SEO

The Technical SEO mainly refers to your website’s architecture. It encompasses such topics as:

*A clean structure which links
*Using Header tags correctly
*Goodly implemented redirects 301
*Page Load Velocity
*Friendliness with mobiles
These are very basic elements which need to be properly set up so that you can develop your SEO strategy on top of a strong base. Many can be resolved in the process of an initial site audit.

3.Keyword research

Keyword analysis is the method of identifying the best search queries for your company to seek.This may seem simple but proper research into keywords takes a lot of work. A lot of factors decide how “healthy” a certain keyword is.Search length, competition level and user intent are just a few of the attributes that successful SEOs consider when doing keyword research

4.Link building/outreach

That is one of the busiest aspects of successful SEO work. A significant portion of the popularity of your website in the eyes of Google is focused on their backlink profile. In essence, the more high-quality links that lead to your website from high-level websites, the more likely Google and other search engines are to recommend your pages to their users
There are a number of different link-building techniques that most SEOs use while working on your website, like:

*Pitching to other websites with high quality content (infographics , videos, guest posts)
*Make your website a part of trustworthy directories
*Creating great content which is inevitably linked to

Building links requires a thorough knowledge of the procedure, as Google does not support websites with “unnatural link profiles” as a result of low-quality links, obvious SEO-only link-building and other less-than-reputable activities.If Google hits your website with a penalty it could be completely de-indexed until you fix the problem. That means it’s very important the first time around to get link building right.

5.Content creation

Without material SEO isn’t working. Content production can be anything from blog posts to detailed infographics to website blogs. The purpose is to produce high quality content that will be connected to by other people, either naturally or as a result of outreach.
Production of the right content isn’t as simple as it sounds. It can be difficult to regularly publish content that adds value to your website and the entire process is also driven by keyword research and appropriate technical SEO.

6. Competitor research

Research amongst competitors is a vital part of any SEO strategy worth its salt.Once the convenient aspect of Internet marketing is how easy it is to look at the strategies of your competitors. If something is working for a competitor in the digital world, there’s a very high chance you’ll be able to use a similar strategy and see similar success.
Competitor research involves monitoring the backlink profile of competing websites with a view to identifying link opportunities, looking at the sites that outstrip you for specific keywords, and checking in on competing websites in general to see what kind of content they make and how they promote it.
Competitor research is of such importance given the dynamic nature of SEO and Internet marketing in general. Best practises are constantly changing, and keeping an eye on what others are doing in your industry helps make sure you ‘re not falling behind.

7. Prevent negative SEO

This overlaps with the building of technical SEOs and linkages. Just as there are good backlinks, there are bad backlinks too that can hurt the rankings of your site.

It’s very important to keep track of incoming links to your site, so you can remove the bad ones by disavowing them through Google, or by politely asking the links to remove them.

Are you looking for an SEO agency?

Now that you know exactly what goes into SEO work, you can start looking for the perfect agency to partner with.

Our expert team of internet marketers at AmeyaMarketing has years of experience in crafting custom SEO strategies for customers across a variety of industries. We know what it takes to carry out a highly effective SEO campaign and we would love to do just that for your company.

Contact us for more information

8 Easy tips on Google Advertising that will make you more money
8 Easy tips on Google Advertising-(PPC) that will make you more money

There are several components to creating a profitably funded quest campaign. Here are eight ways your PPC campaigns can be tailored to increase your sales.A well-done PPC campaign can be critical for the overall sales and revenues of an advertiser.What better way to find potential customers than by browsing on Google or Bing and asking you exactly what they want?

Since you pay for every click you get from your ads, however, a poorly managed PPC campaign will cost more (sometimes much more) than the revenue it brings.Target audience and positioning are special to your company, but there are some common strategies that work reliably, regardless of industry, in PPC campaigns.A safe and efficient PPC campaign has no magic bullet but there are many levers you can change to improve your performance.

1.Make Your Landing Page Relevant

This is one of pay quest things that has been ignored often.
It’s quick to get lost on the paid search sites, tweak deals, test ad copy, and pour all your resources into the app.But after the user clicks on an ad in that forum you ‘re so focused on, something important happens: they go to your website!PPC marketing is primarily aimed at making a profit.
A good qualified PPC ad drives leads to a landing page but this is just the first half of the win.It is then up to the landing page to turn the prospect into a paying client.By making the message of your ads match with your landing page message, you should optimise your landing pages for PPC conversions.

Maintaining continuity between your keywords, ad copy, and landing pages should increase both your click-through and conversion rates as your CPC falls.
Since you know that your customers are interested in your deal and message in your ad, you can increase sales by posting the same message on your landing page as well as CTA.

2.Optimize Negative Keywords

Using negative keywords is one of the most effective resources available to guarantee the credibility of your Google Ads and Microsoft Advertising campaigns.Both platforms let you decide which keywords don’t suit your product or service well.By asking Google what your product isn’t, you ‘re stopping your ads from showing up on keyword searches that don’t match the clients you like.

Telling Google what your product and service isn’t quite as important as telling them what you are.
Negative keywords can be introduced to the campaign level but by applying special keywords to particular ad classes, you can also hone in.

3.Use the Right Keyword Match-Types

PPC advertisement is a Digital marketing tool for the attribution, and via keywords, Google Ads relies on user intent.Any time anyone types into Google in a search query, advertisements are displayed based on how important the auction system finds the search term and shows an ad accordingly.

Four types of keyword matches are available, meaning four different ways you can “say” Google and Bing to handle the keywords that you bit on.

Broad: This is the widest net you can cast, and will fit any word search in any order (including synonyms) that includes the keyword you want.
Broad Match Modified: This type of match is the second widest net you can cast. Unlike Broad Match, which allows your ad to appear in the phrase you are bidding on for any keyword, Broad Match Changed informs Google that “it must include all these words in the search query, in some order or placement.”
Phrase Match: Only when searchers use the exact sentence you describe will this modifier reveal your ad. The question must contain all keywords that you mention, in the exact order in which you enter them.
Exact match: This keyword modifier is similar to phrase match; usually your ads would only appear for the exact search term you enter, but Google relaxed this slightly by displaying your ad for things like misspellings, plural versions of a word, or inferring analogous keywords to what you defined.

4.Alter Keyword Match Type Over Time

Typically, when launching a brand new campaign on Google or Microsoft Advertising, I start with several ad groups that have clear themes with similar keywords.I always start using Large Adjusted match types because they give a good degree of control to qualify when my ads appear, but there are still plenty of opportunities to display the ads so I can collect data.Over time, the emphasis appears to become more a mixture of the terms Changed Wide, Expression, and Exact Match as the data shows what actually converts.Winning search queries can be “upgraded” to either Exact or Phrase while my Updated Large remains the wider network that helps me find new items to bid on.

5.Fill Out All Available Ad Content

ETAs provide PPC managers with an excellent way to tell a storey about a product or service by providing additional space for the related content.If you want your advertising to work better, make sure that all the information fields available are filled in.

Last URL: Make this a popular landing page.
Headline 1: Provide in this area items such as the keyword theme typed in by the user, the brand name or the primary value proposition.
2 : Add a positive value proposition here, or use this field to set the Definition meaning.
3: This one is not shown as often, but it’s still worth having a good CTA or value proposition.
Path 1: The Path fields are not the “actual” URL, but they are user-friendly inserts to show searcher relevance. This is a good place to mention top-level categories, brand names, or keywords that contribute to the ad community ( i.e. what the user was searching for).
Path 2: Try to provide more reliable, contextual information in this field in order to give the searcher more background.
Description Lines 1 & 2: This is the longer copy section which links the searcher ‘s needs with your product or service solution. Concentrate on making this as important as possible for what the customer has been looking for, instead of simply dropping information about your brand or service in general terms. Note, the search engineer tells you what they need and this is the place you need to fix!

6.Use Every Relevant Ad Extension

Many PPC accounts concentrate mostly on the main ad’s Headlines, Routes, and Explanation.
Ad extensions will help tell the storey of your brand better, while giving your customers useful information.
There are several ad extensions to choose from but these are the most commonly used:

Sitelinks Extensions: These are additional links you you find useful to your customers leading to special landing pages on your website.
Callout Extensions: Use these to create trust with readers by using entries such as “Quick Professional Service” or “Mind Guarantee Peace.”
Structured Snippets: Provide these to provide additional detail on the features accessible. These are focused on unique categories, so make sure you choose a similar category when you build up your ad extensions.
Call Extensions: This will allow you to directly insert your business phone number in the listing.
Location Extensions: You can connect your Google My Business account to your Google Ads account if you’re a brick-and – mortar company. Enabling this extension will bring your address and phone number into your ads to make it easier for potential customers to understand your location.

7.Adjust Bids for Geotargeting

You will benefit from focussing your marketing dollars on particular geographic areas, regardless of your market or sector.Evaluate where the commitment comes from in order to give priority to media investment in these fields.Local industries such as housing, hotels, and lawyers also assess their ideal customers by how close they reside to their physical offices but this is not limited to geotargeting results.

Even if your goods and services don’t rely on the physical position of your customers, you can still customise your PPC campaigns based on seasonality, weather and user needs with geotargeted offers.

Many beginners at Google Ads fail to recognise the needs of their various types of customers and other criteria based on their audience’s physical position.By preventing ads from appearing in certain areas while increasing the probability of a conversion and increasing bid adjustment in other geolocations, you can save a lot of money.

8.Look for Opportunities to Drive Budget to Mobile

Many of your potential consumers are using mobile devices and gradually, users are switching to them.Mobile-focused campaigns will theoretically give you the best opportunity to reach your mobile consumers on their chosen platform in the correct format.Campaigns splitting is a simple way to push more skilled clicks.

How do you decide whether there is a mobile-only aspect to a campaign?

Look at per-device conversions.You may apply a positive bid modifier to cell phone users in this instance to increase their exposure there.However, if mobile drives a large portion of sales and you want to more actively allocate the budget to it, you can also clone a current initiative for the original campaign and simply negative mobile biding.Similarly in the latest mobile-only initiative negative bid screen.You can also take advantage of mobile-only promotions by relying on extensions with clicks to calls.

content source: @searchenginejournal

social Media | Social Media Management:Tips
Social Media | Social Media Management:Tips 2020

As a small to medium-sized company (SMB), your presence in Social Media is essential. Not only does it help you meet new clients, it also lets you connect and educate existing ones.

If you want to use Facebook , Instagram , Twitter, LinkedIn, or a combination of networks for your social media marketing activities, learning how to handle social media posts can come with a learning curve.

On this article, we ‘re going to talk about:

–>How to handle social care as an SMB

How to handle social media content in the SMB

As an SMB, it’s crucial to understand every aspect of managing your social accounts — especially if you’re on a variety of platforms.Take these measures to effectively handle your social media posts on any platform:

1.Decide on your platforms

You need to determine which social media sites you want to use for your SMB before you can handle social media messages.Since the most popular platforms have millions and even billions of users, you can benefit from every single one of them. Check the user count for some of the SM sites that we suggest using:

  • Facebook: 7 billion monthly active users
  • Instagram: 1 billion monthly active users
  • Twitter: 330 million monthly active users
  • LinkedIn: 170 million users

However, just because every site has a strong user base doesn’t mean you have to use any of them. It will take some effort from you to figure out where your audience wants to hang out if you want to make the most of your social media campaigns.There are a few ways to classify which social networks your target audience uses:

–>Investigate your target market
–>Check the rivals on SM to see which networks they use the most.
–>See how users communicate with the posts of your competitions on and site

If you’re just beginning to manage your SM, start with one or two channels to get your feet wet. If you want to get all in, but don’t have the resources, consider hiring a social media marketing agency like Ameya marketing to help!

2. Decide which post formats to use

After deciding which social media sites you want to post on, you need to determine which post formats you want to use.

Here are the options for each platform for your post format:

  • Facebook: Photo, video, text only, links, polls, events, –>shares, story posts
  • Instagram: Photo, video, reposts, story posts
  • Twitter: Photo, video, text only, links, retweets
  • LinkedIn: Photo, video, text only, links

You should decide on post formats by looking at your competition or by doing some tests of your own!

3.Develop a social media calendar

Social media users are following you for a reason — because they like your content — and they want to see it regularly. If you post frequently at the beginning of the month, but fail to post all over the place, users could:

–>Forget about your brand because you’re not going to be top-of – mind.
–>Get bored with following your business
–>Think you ‘re not participating on the website,
–>Deem you “untrustworthy” or “unprofessional”

For this purpose, the creation of a social media calendar is essential to managing social media content.

Your SM Content Calendar will help you create a picture of your month in your posts and help you track your success.

For example, you might choose to schedule a video post once a week, and then schedule text and photo posts 3-4 times a week.

And more about schedules …

4. Select a social media management tool to help manage your social media posts

We ‘re all human, and as a business owner, you probably have less free time than most of us. That could mean you don’t have the time to handle your messages.

But that doesn’t mean that you can’t have a stellar presence in social media!

Using SM management software, you’ll be able to schedule updates on a range of channels so you don’t have to think about going radio silent — even when you’re busy.

Every SM management tool has its benefits, and in the next section, we’ll help you make the right choice for your company.

5. Analyze your social posts

Managing your social presence doesn’t stop with scheduling posts — you have to monitor their success to make sure your campaign is successful.

Most SMBs make the mistake of simply uploading content to SM and never try to see how it functions. This is a big missed opportunity, because post-analytics will tell you if your campaign is going to succeed or if it’s going to be short.

This offers you the ability to reshape your campaign if you’re not pleased with the outcome.

For example, when you’re evaluating your Facebook presence with Facebook Insights, you ‘re going to be able to figure out what kind of posts are most engaging, and from there,You should build a game plan for how you can best handle your messages.

Email Marketing | How To boost your email marketing strategy!!!
Email Marketing | How To boost your email marketing strategy!!!

If content is the king, email marketing is the queen. There are many organisations that fail to understand the true potential of email marketing.

Email marketing strategy:

After a few emails that do not receive a commitment, many marketers label their activities as ineffective. That’s one of the biggest mistakes you can make right now, because email marketing is one of the most productive communication channels that makes it possible for brands to shape relationships with their customers.
Whether you run a small business, promote an eBook, or run a multinational company, email marketing is probably your best weapon against your competition. A perfectly maintained email list represents a significant investment that can be continually used to boost the performance of your business results.

In today’s post, we ‘re going to explore a number of important guidelines, tips, and tricks that will help you boost your email marketing performance. Pay attention, take a few notes and take action!

Know Your Target Audience:

If you’re new to digital marketing, I’m warning you right here. This is the most common advice / tip you’ll hear in the near future, and one of the most important.Knowing your audience means understanding your outlook, problems, needs , and desires. Your role as a business is to provide value. If you have a good understanding of your target audience, the content and products you sell will have a strong impact, enhancing your results.

*Pay attention to your social media engagement. What kind of material and subjects does your audience like the most?
*Pay attention to the analysis. Whether it’s social media feedback or product testimonials, take note of everything that helps you build a more specific buyer.
*Get in touch with your future prospects. Offer them a discount and ask them to help you get to know them better. Ask questions and provide suggestions.
*Using niche channels and Q&A sites to recognise the most important issues currently facing your target audience.

Keep Your Emails Short, Concise, and Valuable:

Email marketing doesn’t have to be long and dull. Your emails tend to add value, so you need to adjust to your customer’s needs.
Generally, the most effective form of email is short, succinct, and useful. If you want your prospects to absorb a long piece of content, it’s ideal to guide them to your website.Your key aim is to make your subscribers aware of your value proposition. If you are promoting a post, briefly explain the subject and the advantages of reading it and end your email with a CTA.

Cut everything you need and put yourself in the shoes of the reader. Whenever you want to present more detail, make sure you split it into bits. Use more paragraphs and use bullet points to make the document more skimable.

Optimize Your Email Subject Line:

You have to please instantly when it comes to the news. Not only can you compete with every other topic line in your customer’s inbox, you compete with the entire internet for their attention. Luckily, there are resources to help you refine your email subject line, such as Omnisend ‘s free subject line tester.

The subject line tester analyses the subject line based on the best practices reviewed by the Omnisend marketing group as a whole. This tester will score your subject line and give you feedback on how to develop it right away.Although and subject line should be changed to make sure it’s right for your email and your clients, it’s a great starting point to find the ideal subject line.

Properly Optimize Your Headlines :

Your email newsletters are extremely relevant. They can make a big difference between a mediocre email marketing campaign and a good one, mainly because they are the first thing that users absorb before they choose to click or not to click. Here are some tips for headline optimization:

*Until deciding on a headline, use the Coschedule Email Subject Line Tester to get an estimated standard score.
*Use the name of your user in the sender sector
*Leverage the strength of words. These terms are subjective and have a strong effect on the subconscious experience of the user. They are considered to be great promoters of conversion.
*Use numbers and statistics to make your headlines catchier.
*A / B is checking the news.
*Leverage the text preview that appears next to your subject line. These are the first words you type in body text, so make sure they ‘re configured properly.

Provide Quality Content Written by a Unique Voice:

If you’re going to run a truly successful email marketing campaign, you need to understand the real deal behind all this.
Email subscribers will get used to clicking on your emails for as long as they receive valuable information, rewards, and items. If the quality of your content is mediocre, people will stop consuming it.This is how the world works. We don’t want to waste our time on things that don’t add meaning to our lives.For that reason, I would recommend that you prioritise quality over quantity. Write less letters, but make them stand out. Create a distinctive voice and let your subscribers get used to it.

Segment Your List and Personalize Your Emails:

Email marketing segmentation is a very useful strategy that will help you deliver the right content to the right people.

Since the list consists of more types of personalities and responds to different needs and desires, the best way to improve conversions is to exploit list segmentation.

Get Your Subscribers Used to CTAs:

Salesmen never allow their clients to take the lead in the conversation. They ‘re still prepared for additional questions, suggestions, and calls for action.When it comes to email marketing, things work exactly the same way. Your readers are passive in nature. They ‘re going to open your files, read them, and move on.Your job is to persuade your email readers to click on your key CTA button and pay attention to what you’ve got to say. Ideally, you can only use one call to action per email, but you should make it very tempting.

Test, Test, Test, and Optimize:

Email marketing campaigns are constantly changing. Trends are changing, people are changing, everything is changing. In addition, you will never know if your email marketing tactics will be successful unless you evaluate and analyse your results.
A / B testing is the most common method of conducting research. Simply construct different headlines and use different methods that can be compared to each other. If you’re using a common autoresponder, split testing should be very straightforward.

Tell the Benefits, Not the Features:

When sending promotional emails, make sure that you concentrate on the advantages of the customers rather than the functionality of your product.Very few consumers place more focus on what a product or service can do in general compared to what it can do for them. Most copywriting experts understand the psychology of the consumer and, for that reason, they often start to benefit from it. Using the same concepts when writing the headlines!

Never Pay for Lists:

Purchasing email contacts may be appealing, but this is certainly not a feasible approach. You should always create your list, of course, because that’s the only way you can manage it.When you buy random subscribers from third parties, you don’t know if those emails are real people. Second, you ‘re not going to be able to segment them into the relevant lists because you don’t know what they like, what they want, and what they need.

Final Words:

Receive your email list as your most valuable asset. One thing is certain: your list will never be the same. You ‘re going to have to constantly refine your storeys, subjects, and methods to take your game to the next level.