Top 5 Tips for Managing Your Successful PPC Campaigns During COVID-19
Top 5 Tips for Managing Your Successful PPC Campaigns During COVID-19

The promotional climate changed with COVID-19 spreading practically overnight. We’re now seeing several trade suspension across the U.S. and the world. That will require advertisers in our ever-changing world to be courageous, agile, imaginative and patient. Five tips to help you handle your search campaigns during this pandemic are available here.

PPC Campaigns During COVID-19

1. Proposals for market interest & Advertising

Companies will in many cases move to support different goods or services that have more interest in the current market. Can your product or service be seen as a priority right now or as essential?

The key patterns for pivoting interest props and messaging to remember now are:
  1. Social distancing
  2. Working from home
  3. Homeschooling
  4. Family togetherness
  5. Entertainment / streaming / communications
  6. Essential and medical services

If your product or service can be connected to, or changed to fit in with, one of these regions, switch to a temporary program to support these initiatives. Consider also moving to professional infrastructure or professional consulting, and offering conferences or webinars online. Review the existing strategies to decide if the message still works well and what to add to meet the evolving world, for example:

  • Review and amend copies of CTAs for “Join us in-store.”
  • Display and social advertising responsive images of or touching people in groups.
  • Include information about shipping with free, fast apps, etc.
  • Operating hours, and any change from standard services.
  • Messaging on an answer to the virus from your service.

Any of this messaging can be used in the primary ad copy, but don’t forget to use ad extensions such as site links and call-outs to communicate the details fully. Be sure to explicitly include that on the landing pages.

2. Budgets & Forecasts

Now is a good time to reassess your expenditures and to compare your expenses with spending. You may want to move resources to the more important goods or services during this national emergency. Definitely, you’ll want to change resources to better deliver campaigns to optimize results. Taking the time to analyze budget vs actual expenditures and identify budget nuggets that might not have been used during the year, and apply them and projects that most need it.

Depending on the platform, find settings as lifetime spending or monthly spending caps to invest better speed campaigning rather than daily budgets. That will free up the time for more critical tasks in account management. Smart Bidding provides automatic bidding features in Google and other platforms. This helps the platforms to change CPC bids automatically in real-time to suit the goals of the advertiser. This is an automation feature that can help you be the most agile as the habits of the users shift quickly. Check the re-evaluation of your cumulative CPCs when using certain functions.

Suggested Article: Coronavirus impact On SEO metrics

3. Searching Actions

Although people are socially distancing, online study, buy and live the dream will still be underway. Communicate on what practically deliverable services and turn-around times for service delivery. Using ad copy or ad extensions to communicate benefits such as free delivery, fast delivery, pick-up curbside, a drop-off from the porch, etc.

Negative key phrases:

Depending on your business, you’ll possibly see small or major changes activating your ads in search queries. That will need a two-pronged approach:

Reactive:

Check search terms for COVID-19 keywords and content, and show real-time campaign placements.

Proactive:

Anticipating searches that can activate your ads and create negative keyword lists that can be shared and quickly modified across all campaigns.

For example, exclude keywords relating to COVID-19, such as:
  • corona.
  • COVID-19
  • coronavirus
  • virus
  • epidemic
  • pandemic

If you are B2B, find even job/unemployment, vaccination, home education, or any associated market searches.

4. Channels

Individuals staying at home will consume more content including news and videos and will use more networking devices online than ever before. Facebook records a 50 percent rise in messaging, with voice and video on Messenger and WhatsApp more than doubling. With a large percentage of users based on messaging, communities, and live streams, Facebook says many of these features aren’t monetized, and they’re seeing a decline in ad revenues.

Despite this, in fact, many users are returning to Facebook who had previously jettisoned the site over worries about privacy. The drop in sales in many digital ad channels means that advertisers have an opportunity to see less competition and gain market share without increasing their existing budgets. The chance to reach more people at the top of the funnel via PPC and paid social advertising is now in full swing

Opportunities worth pursuing now when people have more material to consume:
  • Using the Google Display Network and Microsoft Audience Network to display ad expansion.
  • YouTube and the choices to put advertisements in images.
  • Pinterest finding goods to purchase for customers.
  • Twitter but with a good awareness of brand image problems resulting from the platform’s negative behavior.

5. Pivot to Regular

Specific bans and prohibitions should be lifted at some stage in whole or in part. Consumers would be able to get outside and re-engage if that happens. It’s yet to be seen if it would be the same as pre-virus. But, planning for any and all future changes is good.

Stay At Home.

Top 5 Simple And Useful Tricks for CONTENT MARKETING - ameyamarketing
Top 5 Simple And Useful Tricks For CONTENT MARKETING

How would you boost your marketing plan in terms of content by 2020? Here are five easy and useful marketing patterns for content to pursue in the New Year. We welcomed 2020 and it is the perfect time to start thinking about the best way to sustain a positive plan for content marketing over the next 12 months.

Content Marketing Trends – 2020

There are several posts based on the current global trends, and how you can revolutionize your 2020 strategies. We’ve decided to go back to basics to review how simple tactics and trends that can improve your content success.

1.Concentrate on the experience

Increasing the frequency of your blogs isn’t enough to boost your content marketing performance. The challenge in a digital environment filled with new content is to stand out from your competitors. Focusing on experience is one positive way to achieve success. Your content should be important and insightful but the user experience should also be facilitated.

User experience is what term which refers to the position between the content website and even your plan to make sure your readers spend more time on posts.

There are several ways to improve your user experience:
  • Check your site’s mobile version
  • Aim for short paragraphs that are easy to read on your mobile
  • Increase your content’s “readability” by enabling your text to “breathe” with photos and subheadings
  • Evaluate your loading speed
  • Aim for flexibility

Not all improvements take too much time. What is important is to understand how, one step at a time, your team, your resources, and your processes will plan for enhanced content experiences in 2020

2. Include Visual data

Visual material will enhance the reading experience. This can also allow you to stand out by the key results. For example, infographics allow you to sum up your key points in a more visual manner. They can also help you improve your post’s “shareability.”Also, visual quotes will help you get your point across to the reader in a way that stands out. In addition, you can include videos in your content to provide an alternate medium for your story.

Another very useful idea in SaaS marketing is to use GIFs when speaking about your company. Your readers should find it easier to understand what you’re referring to.

The use of visual data in your content marketing will help you simplify complex ideas and we’re seeing more brands presenting their data using videos and GIFs.Visual storytelling is growing stronger, and playing with various formats is useful for figuring out what works best for your readers.

3) Write long-form content

There’s a daily online battle to grab somebody’s attention. Not everyone spends a lot of time on a page which pushes us to come up with new bite-sized content ideas. For many cases, this is definitely a positive solution but we do need to note that long-form content is not gone.

There are several explanations for producing long-form content in 2020:
  • Build trust with your readers
  • Go deep into the subjects you’re writing about
  • Showcase your writing style and your personality
  • Boost your SEO

The medium became popular as a forum that focuses on writing rather than a diversion. You will find great quality content and many authors are not afraid to go deeper into the subjects they cover. The Medium looked at their most popular posts to figure out that about 1600 words are the perfect blog post on their website, and it takes seven minutes to read it.

In addition, producing long-form content also aids in your search ranking. Long-form content lets you cover a subject in-depth that you would like to represent as the authority.

Not all the posts should be too long. But devoting some time each month to creating a few pieces of more than 1000 words is still a good idea.

4. Read your content out loud

An easy way to boost your content writing by 2020 is to start reading out loud your material. When writing content it is possible to get lost in your thoughts. It would seem to make sense to you might not actually do so to someone else.

All you write should sound normal. Start producing content that feels more conversational about “hacking” a more effective style of writing. When you start applying this concept to your marketing plan for content, you begin to realize that writing online shouldn’t be hard to understand. The aim is to make it simple and genuine for your readers to enjoy your content.

Reading your material out loud is driving you to study the way your message is communicated. This is a skill that helps you develop the reading experience along with your writing. When you intend on producing content for your customers next time, read it out loud before you post it. The difference it can make will surprise you.

5.Making your SEO smarter

It’s time for your 2020 search engine optimization to be better. How about dwelling on what counts to be more strategic with the SEO?

You can start with small changes which can have a long-term effect:
  • Stop concentrating on the most common keywords and start finding the long-tail keywords that can help you stand out.
  • Spend more time on enhancing your content rather than making sure you stuff it with your target keywords.
  • Invest in resources that can make SEO easier.
  • Start striving for position one in SERPs and explore different ways to stand out (e.g., visual ranking or featured snippets).

Write more conversational conent to improve the chances of inclusion in the snippets and question boxes featured

What’s next?
  • Not every trend in content marketing should be revolutionary. Even the smallest change can often lead to major success.
  • Look at the latest marketing plan for content, and what succeeded in 2019. Start investigating the places you want to boost and find little wins you can introduce.
  • Look at these five patterns as a starting point for practical improvements you can make to enhance the audience’s understanding of their needs.
Coronavirus impact On SEO metrics

The question on the mind of just about every SEO right now is “How does

The Coronavirus affect SEO metrics?”There’s no surprise. As always, the

answer is “it depends.” Since the quest is a representation of human behavior, Coronavirus COVID-19 affects each industry differently. For instance, just as people form lines outside grocery stores, e-commerce sites that sell the same products are likely to experience a massive traffic surge.

“How is the Coronavirus impacting SEO metrics?”

This also shifts as news unfolds. For example, when items like social distancing and shelter-in-place were revealed, perceptions and traffic for’ non-perishable food’ spiked. As SEOs, we’ll have to react appropriately.

I was able to look at the data over multiple verticals for a few sites.I’m also drawing from knowledge posted by other SEOs I’ve seen. Based on what I have seen so far, there are seven aspects in which

COVID-19 tends to influence SEO metrics, and how we can consider responding.

1. Ecommerce Sites That Sell Essentials Are Growing Up

I’m sure I’m not the only one who has seen e-commerce sites (at least those selling important things) with massive increases in impressions and traffic. That’s coming from people searching for toilet paper, hand sanitizer, Clorox wipes, thermometers… obviously the pandemic-related product searches…The tremendous rise in demand, as well as product shortages, also generated new inquiries such as “toilet paper near me” and “hand sanitizer near me.” On the flip side, I saw non-essentials such as traffic declines in maquillages, as well as travel-related items such as luggage.

But one-day items that are non-important can become necessary the next. We’ve seen experiences and traffic spikes for items like “ring suited” and other indoor workout choices around the same time gyms began closing. Or how about when employers began to demand homework? Yeah –the spikes for items like “business chair” and “office desk” started popping up in the question data about the same time.

How to respond

Demand is strong right now, but the demand has largely moved to goods the people need to prevent and/or tackle the pandemic. Ecommerce SEOs may consider building, based on your impressions/traffic data, a section of high-demand product pages to be closely watched. Crawl these pages regularly for mistakes.Tracklog files to ensure that they do not service bots errors on the search engine. Make them easy to find in browsing the web.

2. Health & Wellness Sites Also Jump Up

Vertical fitness and wellness is no stranger to uncertainty. Recently, Google has been cracking down on content that offers advice and information on topics such as medical problems (a subject called “Your Money or Your Life” according to their quality rater guidelines), holding it to a very high level. As a result of COVID-19, there is an unprecedented surge in views and traffic in the health and wellness pages I’ve been looking at.

It looks like it is caused mainly by questions such as “symptoms of coronavirus.”Monitor the query data for those pages to ensure that the most up-to-date searcher intents match your content.On the other side, it appears like people think far less for issues like intermittent fasting. There also appears to be an upturn in queries for natural remedies such as “antiviral herbs,” “antibacterial essential oils,” and “antiviral foods.” Now more important than ever is

how to respond

Striving for expertise, authority, and trust with this type of content. People turn to search engines to respond to their medical concerns, a duty that can not be taken lightly.

3. Recipe Websites Tend to be experiencing a small uptick

While not as dramatic as critical retailers or health sites, the websites I have been able to look at so far have seen a rise in views and clicks. This is mostly due to the fact that more people cook at home than eat out. The longer restaurants are closed or running at reduced capacity this may continue to that.

How to respond

 Using structured data from a recipe to improve the way your recipes appear in search results to catch some of the increased demand for recipes. Consider publishing or supporting recipes that use fewer ingredients and ingredients that are easier to obtain right now.

4. Travel Website Traffic Is All Over the Place

On the road, you would think travel websites are taking massive traffic hits because of travel restrictions and social distancing.I’ve seen reports, however, and traffic is booming. My first thought was that this would be due to people trying to cancel, reschedule or obtain refunds for their reservations. It seems a bit more complex than that, it turns out.I’ve personally seen impressions and traffic spikes for requests such as “cheap flights”–probably because, despite all the cancellations, people expect airlines can offer seats at super discounted prices. Hotel queries seem to be going down, particularly in places like

 It seems, predictably, that cruise-related queries are trending down, too. The travel industry is diverse and involves airlines, hotels, cruises and more. Depending on the sector the specific effect can vary. The travel industry certainly feels the impact overall though.

How to Respond

Travel companies are likely to move, not acquisition, to customer service and reputation management.

5. Publisher Websites Are in Extremely High Demand

This won’t shock anyone, but publisher websites are seeing massive influxes of impressions and traffic. People are looking for updates in every aspect, from “coronavirus map” to how coronavirus affects the stock market. One thing is for sure, as of late (for better or worse) we have all been glued to the tv.

6. Restaurants Are Having to Pivot

Although I haven’t been able to access any data directly from restaurant pages, the results are clear. Restaurants run at a small range on many sites. In several other restaurants and bars (including my home county of Los Angeles) are totally closed. That means local restaurants that have relied on trending down pre-COVID queries.

How to respond

If you do local SEO for a restaurant that has been forced to close due to COVID-19, use Google My Business (GMB) vacation hours to show that you are closed instead of completely eliminating your store hours (Masaki Okazawa’s tip courtesy

7. Instability is present on websites around the board

Times are unpredictable, but one thing is clear–the latest instability affects just about every website I’ve been looking at. In these unpredictable times, empathy and data for your own website are important. Benchmarks may be useful, but make sure that you look at data from your own application. This will give you an insight into the needs of your audience. Will you fulfill those requirements, or do you not? In a time when brands have to reduce their marketing budgets, there is one source of acquisition that is not turning off through budget cuts… organic search. Although things are in a state of great flux right now, SEO may be more important than ever.

//ameyamarketing.com/wp-content/uploads/2019/05/ameyaLogo-3.png
en_USEnglish
en_USEnglish