What are the differences between SMO and SMM?


Social Media Optimization (SMO) and Social Media Marketing (SMM) are two different. 

Optimization of social media is a process of getting your website ready for social media services marketing. While social media marketing is a process of marketing social networks to your business. And you had thought it was the same!

What is SMO?

how to improve our social media

Here are the most important techniques of SMO, we have to follow:

Adding social widgets:

Adding social widgets and badges to your web pages is always recommendable. It allows your viewers to easily share your content over preferred social networks. Your audience can choose whichever network they want to share your content.

Installing social sharing buttons:

Often, even if they want to, people cannot post the content on social media. The explanation is, they can’t easily or totally not find the social sharing keys. Make sure you place the buttons in the best place, so your users can easily find them with every piece of content.

Initiating social sign-ins:

Another way of increasing social footprints is to get social sign-in while you log in. This is to ensure more social connections, as they tend to be more involved with a business than users who are not connected. It would also provide an easy process for your business to sign up.

Starting social interaction:

The more social media you connect, the more stories you create. Inevitably, that would increase your social footprint. In addition, your users will get more stories for social networks to act upon. Search engines take social stories as their votes. So, it’d help you in SEO too.

Creating shareable content:

To ensure that your process of optimizing social media operates for a long time, you need to consistently create great content on social media. Upload fresh content to your website and social media profiles regularly. And don’t forget to search them for optimization.

Sharing content regularly:

Once you have the content ready, be sure to share it on multiple channels. The more that you do, the more social footprints you gain. You can also try different formats of the same content from different sources to ensure maximum reach. But always select the networks that can add value to your business.

Optimizing the social pages:

Last but not least, with proper information about your business you need to optimize your social media profiles. It includes your business URL, company, address, logo, etc. Each social network has its own search process. Optimizing your social profiles would help you increase visibility.

What is SMM?

SMM is a long-term process where we focus on posting updates, social media services campaign, and client services in social media, and branding activities.

Social Media Marketing

Social media strategy:

It’s the basic phase of social media marketing, where we determine the target, relevant metrics, the best social networks for a project, the best time to post on them, the best content style to communicate well with the audience. It is a long report which we follow throughout the duration of the project.

Competition analysis:

Analysis of social media activity also plays a crucial role in the promotion of social media. We monitor your competitors and their community thoroughly in order to suss out your best plan. There are social media resources that support us in the process, such as Facebook Fanpage Karma, Twitonomy, Similar Internet, BuzzSumo.

Social media style guide:

It’s an essential part of the branding and every business, whether it’s small or large, must have a style guide to marketing their social media. Wondering how are we doing this? Just Simple. We analyze the target audience, their age, preferences, online behavior and based on all of these data we create a unique tone and voice that fits well with the existing website theme.

Social media content calendar:

The material is largely based on social media marketing. Therefore, we prepare and build a comprehensive content calendar including all of the client’s important and relevant days. We always ensure they are sent to the company, therefore he/she knows what we are doing for them.

Engaging with the audience:  

Social media marketing communication plays a major role. We’re doing it with our organic videos, social media advertising and advertisements on social media. And not all of that. We monitor closely all the conversations that are taking place within and around our social media community to address the issues faster. Tools for listening to social media would help you in this.

 Monitoring the right metrics:

Planning and execution will just take you halfway through. Monitoring the metrics to see if your strategy works at all, is a big part of social media marketing. Your job will be made easier by tools like Google Analytics, Facebook Insights, Twitter Analytics, Fanpage Karma, etc.

5 Pinterest Scheduler Tools to Try - AMEYAMARKETING
5 Pinterest Scheduling Tools For Marketers

Pinterest is one social network that can make a big difference in traffic, in sales and in more. Whether you run a popular food blog as a hobby or managed social media posts to the travel business for which you work. A scheduler from Pinterest can help you ensure that your pins are regularly and at the right time seen by your target audience so that you can have more clicks, more people saving your pins and more people following your boards.

Here are five great tools

Like almost all social networks, Pinterest itself does not allow you to prepare for saving or uploading pins at a given time, but there are a number of third-party tools available that allow you to do this.


Tailwind is a platform based on Pinterest and Instagram marketing that provides you with a great way to organize and schedule your visual social media posts.

Tailwind will allow you to view recommended times for publishing your pins, for generating multiple postings all at once in any Tailwind web page, for uploading images from almost anywhere, and for recycling postings that are performing well. Use the quick drag-and-drop feature to arrange your pins, and take advantage of the lists for groups when dropping your pins in the queue for super-fast automatic pinning.

Trial & Pricing

Schedule up to 100 Pinterest pins and 30 Instagram posts with no time limit

$10 per month and up


Viraltag is a social dashboard tool that allows you to schedule posts on Pinterest, alongside other popular social networks like Facebook, Twitter, and Instagram that compete with Tailwind as a best visual social sharing tool.

The Pinterest Scheduling Tool is specially designed for Pinterest, so the Pinterest audience will be able to customize the size, the caption, the tags and more. Pick the appropriate board, add a summary and a source, then schedule it for a while for the post or add it for quick automatic posting in your postal queue. Viraltag also has an integrated bonus image editor and Canva integration so that your pins can be built directly in the device!

Trial & Pricing:

14-day free trial

$24 per month and up

What We Like:
  • Pinterest, Snapchat, Facebook, Tumblr, and Instagram function.
  • Pinterest streamlined. Pinterest optimized.
  • The image editor provides integration with the Canva file.
What We Don’t Like:
  • Videos can’t be posted
  • Not as extensive as some other possibilities. Analytics.


Buffer is a great hit for social media users of all kinds on the web and on the internet and in the mobile app. Buffer has a very simple and intuitive interface.

You can use it for Facebook, Twitter, Google+ LinkedIn and Instagram in addition to Pinterest scheduling. You can build your schedule queue anyway you want to ensure that your target audience on Pinterest can maximize dates and times. Buffer automatically retrieves some of the information for your pin when scheduled to add a pin for the extension or application, so that it is easier to edit or modify the process before adding it to your schedule queue.

Trial & Pricing:

14-day Business Plan free trial

$15 a month and up

What We Like:
  • It is user-friendly.
  • Works on several platforms.
  • Online photo editing application links to Pablo.
What We Don’t Like:
  • Do not permit the upload of bulk files.
  • Power Scheduler in the desktop version only available.


SocialPilot’s next social media planner to take a place in this list is because Pinterest pin creation and scheduling functions are available in full. Twitter, LinkedIn, Google+, Instagram, Tumblr, VK and Xing can also be used to support this. As well as videos, SocialPilot helps you to schedule video and GIF frames. You can build your schedule with your customized dates and times using your content calendar to see everything at a glance. A good logo and watermark tool you can also use for marking your pins right before preparing them, plus a smart social pilot to make it easy to use a mobile device for programming pins.

Trial & Pricing:

14-day free trial

$100 a year and up

What We Like:
  • Compatibility of wide cross-platform.
  • Full addition to planning functionality.
  • Manages GIFs and images.
  • Easy, simple and easy.
What We Don’t Like:
  • It does not permit the uploading of bulk images.
  • Power Scheduler in the desktop version only available.


For both Pinterest and Instagram, Viralwoot is another tool worth considering. The interface is clean and simple, which can make it a better choice for companies looking for more advanced tools without the complexity and additional functionality. The Viralwoot browser expansion and Viralwoot mobile app can be created and scheduled for use in bulk in order to save you time and optimize your pins for the best publishing time. You can also plan saves (repins), which is a great way to engage the Pinterest community, for other Pinterest users.

Trial & Pricing:

Unspecified free trial period

$10 a month and up

What We Like:
  • The code is tidy and uncluttered.
  • Can handle the creation and programming of bulk pins.
  • The website and mobile app are included.
What We Don’t Like:
  • This isn’t intuitive.
  • Customer service untrustworthy.
Top 10 SEO monitoring tools for your Digital Agency to be Success in 2020

Keyword analysis, site assessment, competitor study, monitoring, track ranking. All these are the everyday activities of digital companies seeking to maximize the success of their customers in search engines. To make this process faster, simpler and more reliable, companies need the best SEO monitoring tools!

For many websites, search engines are the main source of traffic. As you know, the revenue of many companies depends directly on how they rate on Google. It is a very competitive area and business owners need to find a way to rank above their rivals. SEO tools can be your best friends as a digital agency to impress your customers and help them outstrip their competitors.

Top 10 SEO Monitoring Tools to Use

All the SEO resources say they are helping you boost your rankings. So, it is now time to make a decision. Which instruments will meet your needs? We carefully curated those tools listed below that thousands of decision-makers trusted.

1. Ahrefs

Feature Highlight: Ahrefs (Broken Backlinks) shows the 404 pages you have backlinks on. You can redirect these pages for quick wins.

Ahrefs is one of the industry’s most prestigious SEO monitoring tools. They provide tools to increase your search traffic research your competitors and monitor your niche. Ahrefs monitors more than 150 million keywords in the US alone (+ more than 150 countries).

 2. getSTAT

Feature Highlight: You’ll see every last step your competitors make with endless site monitoring and smart competitor analytics.

If you have getSTAT on your side, tracking thousands— even millions — of keywords in locations around the world is cost-effective and simple.

With all that fresh perspective, algorithm transition needn’t be scary. It provides the tests from local & mobile SERP wherever and whenever you need it. GetStat is an organization resource that manages huge amounts of queries.

GetStat provides you with very detailed SERP data and includes local and mobile searches.

3. Morning Score

Feature Highlight: Their approach based on “SEO Potential” differentiates them from many other SEO monitoring instruments.

It can help you estimate new client’s business value. Morning score tells you on a monthly basis the exact monetary value of your SEO effort–and whether the SEO investment makes sense or not. Comparing this with your competitors gives you a clear idea of your market share in the SEO Agency and how you are doing it.

Link Building Tools to Grow your Digital Marekting Agency in 2020

4. Ranking Coach

Feature Highlight: Ranking Coach provides you with small step-by-step tasks that can be used to execute the optimization easily on your own.

Ranking Coach is a program that guides you step-by-step through website optimization. These include things like entering search terms in metadata, or creating entries in directories on the Web. To show the customers these activities can be useful for digital agencies as continuous small wins.

5. Screaming Frog SEO Spider

Feature Highlight: Find temporary and permanent redirects, find redirect chains and loops, or upload a web migrations list of URLs to audit.

The Screaming Frog SEO Spider is a website crawler that helps you to crawl the URLs of websites to evaluate and inspect technical and on-site SEO key elements. It is the only tool in our list to concentrate on the technical part of SEO. The Product of Screaming Frog has many free features to use. For years it is one of the main SEO monitoring tools, even with its old school interface.

Bookmark’s technical SEO checklist can influence you as an agency on how your customers work on the technical part of SEO.

Screaming Frog
6. SEMrush

Feature Highlight: Your site audit feature gives you the most accurate warnings and issues related to your website.

Only the handling of these tasks can significantly improve your performance. SEMrush is one of the industry’s most popular SEO monitoring tools. It provides an all-in-one solution for digital agencies that are always updated with new features. We’re one of SEMrush customers. So far, we’ve been pretty satisfied with the results!

7. SEOmonitor

Feature Highlight: Their monitoring task can help companies easily show consumers their performance.

It is not about characteristics. Its how they work together to create a superior measuring process that already differentiates hundreds of agencies. “SEOmonitor is a creative all-in-one SEO tool for tracking the performance of your client’s website. With the power of ease of use, they get to the forefront. Once you start using the SEO Monitor you’ll have more time to do other tasks.

8. SEO Audit Tool by Report Garden

Feature Highlight: Marketing agencies can track their SEO performance on a single dashboard, gaining unique insights.

The SEO Audit tool from Report Garden will help digital agencies create custom reports according to the needs of the clients. Backlinks and competitor data can be analyzed by agencies, SEO success with metrics identified, and keyword groups generated for each SEO campaign. Marketing agencies can track their SEO performance on a single dashboard with the assistance of Report Garden, and gain unique insights.

SEO Audit Tool by Report Garden
9. SEO Site Checkup

Human beings are not the only ones that need regular check-ups, they also require websites! The SEO Checkup Site provides instant, professional SEO Audits and Monitoring. With a relatively lower price than the other SEO surveillance tools, you definitely need to check their website. Their packages start with a minimum of 3 sites, and the “professional” package includes 15 website services.

10. Similar Web

Feature Highlight: Similar Web empowers you with the insights you need to win over your market.

It gives you global market intelligence through multi-device platforms to recognize, monitor and expand your digital market share. We can’t actually limit similar web as an SEO monitoring tool, though it can share the most in-depth insights for competitor research. If you have never tried this before, you’re not going to regret using it now. Several apps you can use for free

Similar Web
Why do you need the best SEO monitoring tools as a digital agency?
Trust & Popularity

They’ll expect reasonable answers to their questions starting with “how?” before you start working with a company.”. Before meeting you, most clients do some studying, and they already have know-how on SEO monitoring tools. If they trust you, and you explain the tools you are using well for them, they will understand the value of working with you. The resources will help you with your potential clients to seal the contract.


Precise data is critical to making effective marketing decisions. If the data isn’t correct, your efforts can waste a lot of time. So you should use the best tools to produce accurate data.

Agency needs and ease of use

With just a single Google search, you can find dozens of SEO tools in minutes. Even if you don’t have to look for it, they can find you with ads if you need them but some of these resources have been developed to be used for a single site by webmasters. The needs of the agencies are completely different. Just a few taps, you’ll need to track other websites.

The combination of agency experience and powerful SEO monitoring tools enables the best SEO campaigns. Your knowledge is not sufficient by itself, because SEO is a very time-consuming field of ongoing work. Don’t be afraid to try out new methods and tools for continuous progress!