GIF Engine Optimization

GIPHY is by far the biggest GIF search engine, it is, in fact, the world’s second-largest search engine by total searches, just behind Google. GIPHY offers more than 10 billion GIFs a day through messaging and social media apps. Tenor, another popular search engine for the GIF, was purchased by Google in March 2018 for an undisclosed amount.

What Is a GIF?

A GIF is a type of animated image format; if you are unfamiliar with GIFs or want to understand why they are becoming so popular, this article explains everything you might want to know about GIFs.

Unlike Google, major search engines of the GIF have algorithms that decide which content (GIFs) will rank highest in search results.

If you are able to create and customize content to rate keywords important to your brand, you can increase the chance of seeing and sharing your content through messaging and social media platforms – and gain hundreds of millions of relevant brand impressions. GIFs as a marketing channel currently work best for consumer brands, as “views” are the key metric for proving ROI, and performance is calculated in CPMs.

But each brand will want to leverage GIFs as a marketing channel as GIFs continue to grow and evolve.

How Do People Use GIFs?

Each GIPHY and Tenor has its own websites and apps for smartphone keyboards. It allows users to search and post GIFs on the web and on smartphones.

GIPHY and Tenor also each have their own API (Application Programming Interface) and SDK (Software Development Kit) which are built into almost every social media platform and popular messaging app.

When using a GIF search feature in your favorite message or social app, it is most likely either from GIPHY or Tenor – sometimes both.

Why Do People Use GIFs?

In the digital world, people use GIFs to show themselves. People use GIFs to express themselves when having a conversation via a messaging app in a way that punctuation, caps lock, or an emoji just can not. GIFs are a way of telling what you feel with a short four-second video clip. Humor, hunger, anticipation, sorrow, and even love can all be conveyed better with a GIF rather than just a single text.

What Is GIF Engine Optimization (GEO)?

GEO is very akin to SEO. It is the process of creating and optimizing the content on a GIF search engine to rank highly in the organic search results. Like Google, the GIF search engines want to provide the best possible experience for end-users by providing them the “right” response to a question as quickly as possible.

In the SEO environment, Google shows the user what they think is the most suitable web connection for responding to a user question. Similarly, GIF search engines like GIPHY do work. When a user searches for a keyword, GIPHY provides a stream of GIFs for the user to pick based on what they find to be the most appropriate content.

The Optimization of GIF Engine consists of a number of important steps:
Keyword Research:

Keywords of your company research that have low competition and large search volumes.

Content Planning & Creation:

Plan and build your content to rank common, long-tail keywords important to your brand.


When uploading to your favorite GIF search engine, tag your GIFs with an appropriate keyword.

Keyword Research

Just like the beginning of your SEO strategy, you start with research on keywords. In your GEO strategy, the licensed keywords from your SEO approach will most likely be similar. You’ll want to think about new keywords you want to rate for in two categories after your advertised keywords. Words that are directly related to your company, and the emotions associated with the consumer impact of your product.

If you’re a fast-food restaurant some words could be “cheeseburger,” “fries,” “lunch,” etc. that are directly related to your product. The terms “hungry,” “tasty,” and “yum” could be emotionally linked. Once you’ve got a steady list of the keywords you want to target, you’re going to want to do some research on how hard to rank. There are a few ways to do that. It often includes using a combination of the GIPHY and Tenor devices.

Which platform you are trying to rank on doesn’t necessarily matter, because in most cases a keyword will be equally competitive on both GIF search engines. This is like how competitiveness is generally similar to keywords on Google vs. Bing. To see normalized search volumes of keywords you can use the Tenor Insights tool. This is like how competitiveness is generally similar to keywords on Google vs. Bing. To see normalized search volumes of keywords you can use the Tenor Insights tool.

Keywords with high search volumes tend to be the most competitive, so in GEO the goal is to discover keywords meaningful to your brand with medium-high search volumes and low total GIFs.

Content Planning & Creation

You can start planning your content once you have done your keyword research and got some keywords (hopefully a few long-tail). You’re going to want to start with your branded keywords and make some excessively branded content to boost brand equity and make sure your brand shows up when people look for it. The sweet spot for good GEO activities is to identify the long-tail keywords that make the brand relevant and make content explicitly appropriate for those long-tail keywords. If you’re a brand of beer and you’re trying to rank organically for the keyword “beer,” you’re probably not going to crack the top 10 search results.

GIF search engines frequently use image recognition to analyze GIF content to determine what the GIF is all about. That is why having the content of your GIF relevant to your target keywords is so critical. If a GIF has a text caption in its looping video clip, this detail will be picked up by the GIF search engine and determined that this GIF is connected to whatever words in the caption appear.

You will have better opportunities to rank for that particular keyword if you go for a less competitive keyword like “grill” and create a GIF showing someone grilling a burger.


Once you have created your GIFs, you will have to upload them to a search engine for the GIF. This is where you insert the keywords on every single GIF that is important to your company. You can add as many tags as you would like to your GIFs, but for the GIF search algorithm, the optimal number of tags is 10. This is where you insert the keywords which are important to your company on every single GIF. You can apply as many tags as you want to your GIFs but the optimum number of tags is 10 for the GIF search algorithm.

The GIF search engine will begin testing each of your GIFs to see how they do in organic search results. It will look at how often people view each GIF and how often it is shared, and determine whether it is a relevant outcome for each keyword you attribute to it.

The Value of GIF Engine Optimization

You may wonder if you should spend your precious time and effort creating and optimizing GIF content. GIFs are an extremely valuable channel for marketing. These are advertisements not looking like advertising. As with many other advertisements or marketing channels, they don’t disrupt interactions. They add value to the interactions with the customers. Don’t forget that they serve more than 10 billion GIFs every day.

If you are a brand that uses impressions as a measure and invests in promotions for brand awareness then you should start thinking about implementing a serious GIF marketing program.

Having your own branded GIFs can be a fun way to engage with colleagues, clients, and friends in emails.

Marketing strategies for twitter
The Best Marketing Strategies for Twitter to use in 2020

The marketing world is a very competitive environment where advertisers are constantly fighting for a greater “piece of the pie.” It’s no wonder that as social media usage expands in every aspect of our lives, marketing is becoming more important and influential through those channels.

New marketing tools and techniques are constantly evolving and content marketing is expected to be a $400 billion industry by 2021 according to study.

The past year has not been the best time for the social platform when it comes to marketing on Twitter. Especially in 2016 and 2017, when they used the platform to spread bad press about the 2016 elections.

There was a lot of abuse and bullying present on the social media platform.

Nevertheless, Twitter reacted quickly and introduced several changes which improved the social platform’s situation. They addressed the problem of bullying and fake news which is a very good Twitter situation.

This makes the platform still important to every brand out there and a valuable marketing tool. There are some marketing strategies that can be used on Twitter specifically to promote a product and to interact with the customers.

Read related article Social Media Apps ( 5 Tips to Increase your Pinterest Views)

1. Use humor in your tweets

Brands that use satire in their tweets are retweeted, and much more people follow them than others. This is the case because using humor as a brand’s voice makes people eager to visit the Twitter page again and share the news with friends.

Examples of companies using this tactic include:

  • Wendy’s fast food chain; they use sarcastic comments when reacting to consumers who are responsible for a lot of Retweets.
  • Netflix’s mega-popular streaming service; they use clips from their original series and make jokes from inside.
  • Frequently Spirit Airlines makes light jokes on their Twitter account and puts a positive spin on stressful situations.
  • These are some of the instances where celebrities use satire to cause a huge reaction among their tweeter followers.
2. Keep up the creativity and visuals

Try to be as creative as possible while at the same time giving your customers personal responses as much as you can.

Being creative with your tweet content and the visuals can have a real impact on your reviews. Maintaining the same style on all tweets could become too repetitive. The use of graphics in your tweets makes it three times more likely for people to interact.

5 Reasons people Share your Content

3. Keep it personalized

When it comes to Twitter consumers want personalized answers. Customers want attention and are happy when they know the company is listening to them.

While there will always be a portion of customers who simply fish for refunds, there are valid complaints from most loyal customers. What these people need is a sign from the company that someone cares and is working on the issues at issue.

Twitter gives customers the ability to get a personalized response. In this way, you can also solve problems much faster which is why this is the preferred channel for many important brands to communicate with the customer base.

The following story about Morton’s Steakhouse and Peter Shankman was one example of a great personalized response that attracts a lot of attention. Peter tweeted to Morton’s Steakhouse that when his plane landed with a porterhouse steak he would like someone from the restaurant to meet him at Newark airport.

He did it jokingly, but a waiter from the steakhouse greeted him with the steak at the airport to his delight! The story blew up on Twitter and outside of the media platform, which meant a lot of positive Morton-related Steakhouse press.

4.      Use hashtags property

We all know how effective hashtags are in making a fuss about a particular topic or event. Hashtags are often misused which causes this strategy to fail.

If you’re planning to include hashtags in the Twitter strategy for your company, be sure you’re doing it the right way. You should have only keywords of hashtags or short phrases to put the emphasis on something important.

If a customer clicks on a hashtag, they can see other Tweets that include the word hashtagged. You can be included in a tweet anywhere, and it will be seen in Trending Topics if you’re imaginative and your hashtag light up the Twitter community.

These are just a few of the techniques that have been used in previous years but will continue to apply in 2020.

While the tactics are all more or less the same, what separates effective marketing campaigns from the others is the amount of creativity, innovation and commitment that businesses devote to their consumer base.

Technical SEO Checklist
What is Technical SEO? Technical SEO Checklist in 2020

Technical SEO is the process of optimizing your website for crawling and indexing. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

Technical SEO refers to improving the technical parts of a site so as to build the positioning of its pages in the web crawlers. Making a site quicker, simpler to crawl and understandable for web indexes are the mainstays of specialized improvement.

Follow the checklist to improve your website SEO.

1.Robots.txt File

The robots.txt file gives a mandate to web crawlers and each site needs one in the root directory.

It must be arranged accurately, which means it should just square records or directory you don’t need to be listed and it ought to likewise be remembered for your XML sitemap.

2.Canonical Link Elements

A canonical link element is an HTML component that assists webmasters with forestalling copy content issues in site design improvement by indicating the “canonical” or “preferred” form of a web page.
The following is an example of a canonical tag:
<link rel = “canonical ” href=”>”


Redirects communicate to web crawlers that a website page has for all time moved to another area, which is useful when a page is deleted or the URL has changed. There are different types of redirects, for SEO 301 redirect is preferable, which tells the search engine that the page has permanently moved.

How to check:
->Screaming Frog

4.Duplicate Content

Many people are more terrified of copy content than they are of malicious connections.

There are such a significant number of legends around copy content that individuals really think it causes a punishment and that their pages will go up against one another and hurt their site.

In gathering posts, Reddit strings, specialized reviews, apparatuses, and even SEO news sites distributing articles that show individuals unmistakably don’t see how Google treats copy content.
Duplicate content can be addressed with canonical link elements.

How to check:

-> Site: domain search


Mobile-friendliness is the proportion of how well a site is structured and streamlined to stack on a cell phone, for example, a smartphone or tablet. We want visitors to have a good experience no matter the device. Google provides a way for you to check the mobile-friendliness of your pages.

How to check:

-> Google Mobile-Friendly Tool
-> Google Search Console

6.Page Speed

Google looks at page speed. Your visitors look at your page speed, so you too look at your page speed. Pages that are slow to load turn off visitors and will cause them to click the back button. So you should take care of your page speed.

There are many things that can be done to speed up slow loading pages, such as:

-> Compressing images.
-> Leveraging browser caching.
-> Minifying JavaScript and CSS.

How to check:

-> Google PageSpeed Insights

7.Your Performance Versus Competitors

While you are reviewing your own site’s health, you can/should compare your competitors.

For example:

-> Are their pages loading fast?
-> Do they appear mobile friendly?
-> It’s always good to know where you stand compared to your competitors.