Why are you getting more people to share their content? It’s a simple question, without a simple answer.
There are five significant reasons why people choose to share something with others. This research on the communication process and word-of-mouth movements uncovers a huge opportunity for marketers who want to do a better job to expand their audience.
You will better assess your own content and its potential to result in sustainable growth and traffic to your blog by understanding why people share it.
1. Bringing valuable and entertaining content to others: 49 % say sharing enables them to educate others about items they care about and potentially change their opinions or inspire action.
2. To define ourselves to others: 68 % share in giving people a better understanding of who they are and what they care about.
3. To grow and nourish our relationships: 78 % share information online because it helps them to remain connected to people otherwise unable to stay in contact with.
4. Self-fulfillment: 69% Share information because it makes them feel more involved in the world.
5. To get the word out about causes or brands: 84% share, because it is a way of supporting the causes or problems they care about.
It was also noticed that some users share as a “knowledge management” operation. 73 % of respondents said when they share information they analyze it more profoundly, thoroughly and thoughtfully. So, what are we going to do about all this? How do we apply it to our content in reality? There are 5 great ways to go.
1. Get Value for Your Readers – Every Time
If your readers share content they know, like, and trust, then the sheer value it provides to your readers must be one of the most important aspects of our content. Ask yourself, “What is it that my readers are actually getting my content to use in return for their time? You also have to remember that good content comes with a strong entertainment factor, as if that wasn’t enough. Consider custom graphics or charts which present your content to readers in a brand new way, rather than a generic stock image. This material is easy to share and easy to love, because it gives your readers joy and surprise. If you haven’t done so before, consider a video or infographic as a way to add value to your content, and more entertainment.
Keep in mind, above all, that the value you provide and the entertainment you deliver will make your content sharper instantly.
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2. Help Your Readers Define Themselves
I love digital books but I often miss a physical book sitting on my desk. There’s something I hold about the novels, and their power to describe who I am. They’re powerful examples of how I view myself, and the material I choose to express in the same way.
That is an important fact to take into account. I mean, when is the last time you’ve been wondering how your content can help your readers “identify themselves?”
Probably never, but it’s one among the foremost common reasons people share content with friends. To do this well, of course, you need to make sure that every piece of content you produce has a single specific takeaway, or argument that your readers will concentrate on.
Without emphasis, your audience would find it difficult to connect directly with your content.
3. Connect Your Readers To Others
There is an instinctual need for your readers to communicate with others. Only look at the social networking successes like Facebook and Twitter. We prefer human beings.
The structure of those links in content marketing is directly related to the content we consume and share through our online network.
Here’s a tiny example: when is the last time you left a post comment without sharing the post itself? Likely never. We become very likely to share the information with others when we add a conversation to a piece of content.
Therefore, some readers will actually share their views with a portion of society. The commenting utilities on Facebook and Google+ (link) show how closely these two things are connected.
One way we do this Ameya eMarketing here is to try and finish as many posts as possible with a question that our readers can address in their comments. Although they don’t always do it, the question also gets them thinking and makes them apply. I think there’s also an opportunity to concentrate our range of topics on things that will bring readers together, such as supporting a good cause or raising awareness for an important event
4. Make Them Feel More Valuable
One respondent was quoted in the New York Times study as saying she enjoyed “getting comments that I sent great information and my friends would forward it to their friends because it is so helpful. It makes me feel special. “That is pretty cool! Not only can your content help your readers become an expert in their field, but it can also make their peers look like one.
5. Get the word out of causes or brands.
The best reason for your readers to share your content, of course, is because they just enjoy it, and believe in what you have to say. We love having loyal readers like that here at Ameya eMarketing- Blog. This kind of recognition has to be received, of course, but that doesn’t make it out of control. We’re working tirelessly to ensure our content is always of high quality. There’s nothing I like to write that doesn’t merit a tweet like the one above. This is a hard, but successful target to hit.
The reality is that one of the best ways of getting people to share content is to just produce great content over and over again. This could be a fatigued call, but it does not hinder it any less.