Technical SEO Checklist
What is Technical SEO? Technical SEO Checklist in 2020

Technical SEO is the process of optimizing your website for crawling and indexing. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

Technical SEO refers to improving the technical parts of a site so as to build the positioning of its pages in the web crawlers. Making a site quicker, simpler to crawl and understandable for web indexes are the mainstays of specialized improvement.

Follow the checklist to improve your website SEO.

1.Robots.txt File

The robots.txt file gives a mandate to web crawlers and each site needs one in the root directory.

It must be arranged accurately, which means it should just square records or directory you don’t need to be listed and it ought to likewise be remembered for your XML sitemap.

2.Canonical Link Elements

A canonical link element is an HTML component that assists webmasters with forestalling copy content issues in site design improvement by indicating the “canonical” or “preferred” form of a web page.
The following is an example of a canonical tag:
<link rel = “canonical ” href=”https://example.com/product.php?item=foo123/>”

3.Redirects

Redirects communicate to web crawlers that a website page has for all time moved to another area, which is useful when a page is deleted or the URL has changed. There are different types of redirects, for SEO 301 redirect is preferable, which tells the search engine that the page has permanently moved.

How to check:
-> Redirect-checker.org
->Screaming Frog

4.Duplicate Content

Many people are more terrified of copy content than they are of malicious connections.

There are such a significant number of legends around copy content that individuals really think it causes a punishment and that their pages will go up against one another and hurt their site.

In gathering posts, Reddit strings, specialized reviews, apparatuses, and even SEO news sites distributing articles that show individuals unmistakably don’t see how Google treats copy content.
Duplicate content can be addressed with canonical link elements.

How to check:

-> Siteliner.com
-> Site: domain search

5.Mobile-Friendliness

Mobile-friendliness is the proportion of how well a site is structured and streamlined to stack on a cell phone, for example, a smartphone or tablet. We want visitors to have a good experience no matter the device. Google provides a way for you to check the mobile-friendliness of your pages.

How to check:

-> Google Mobile-Friendly Tool
-> Google Search Console

6.Page Speed

Google looks at page speed. Your visitors look at your page speed, so you too look at your page speed. Pages that are slow to load turn off visitors and will cause them to click the back button. So you should take care of your page speed.

There are many things that can be done to speed up slow loading pages, such as:

-> Compressing images.
-> Leveraging browser caching.
-> Minifying JavaScript and CSS.

How to check:

-> Google PageSpeed Insights

7.Your Performance Versus Competitors

While you are reviewing your own site’s health, you can/should compare your competitors.

For example:

-> Are their pages loading fast?
-> Do they appear mobile friendly?
-> It’s always good to know where you stand compared to your competitors.

7 Best Free Link Building Tools for SEO to know in 2020

Decades after their emergence as a crucial part of SEO, link building continues to be the top website optimization strategy. Staying on track with current link building patterns isn’t an easy task as this approach is becoming more complex and confusing as technology advances.

This is why people need the support of some awesome free link building tools that can help keep the link building campaigns on track and allow website owners to discover new ways to connect.

Link Building Tools for SEO

1. Raven Tools

This first tool comes in the form of an intuitive interface that people can use to streamline the queue links. The Raven SEO tools or more specifically the Link Manager tool works by integrating with Backlink Explorer and Site Finder to provide backlink sources for its users.

The Raven SEO tools provide a broad range of free or low-cost tools, if you need any sources for your connection building strategy.

Link Building- Raven Tools
Raven Tools
2. Link Explorer

Moz has introduced the’ link search engine‘ that can be used by people to research and compare websites without paying any fees. Right now, you can take advantage of having your own little helper while making important choices about building a connection.

Besides using this explorer, you can also enjoy their MozBar which can also be downloaded and used for free. Using these methods helps you to decide whether or not a certain connection is a viable liaison opportunity.

Linking is after all a serious matter and you wouldn’t want Google to penalize you for linking to unreliable websites.

Link Building- Link Explorer
Link Explorer
3. Majestic SEO

If you’ve been curious about your website’s connection profiles you need the Majestic SEO.

Majestic SEO’s free version can be used to test link profiles for your own web sites. If you want to dig a little deeper into this platform, there are also paid versions which allow you to identify opportunities for linking.

Link Building- Majestic SEO
Majestic SEO
4. SEOquake

This tool lets you use their free toolbars for most popular browsers like Chrome, Firefox and Safari.

By using the toolbar for SEOquake, you can check the value of the sites that you want to link to.

Link Building- SEOQuake
SEOQuake
5. Tout

Even though this is not a free tool, it is extremely affordable as it starts at a $30 a month price. This is the tool that will help you formulate the messages that you are going to use in connection outreach. You can conveniently use Email templates to connect with possible backlinking websites by using Tout.

Nonetheless, if you want customized, professionally written messages to encourage websites to join, you can opt for inexpensive writing services such as Essay Scholar Advisor. A good writer can significantly increase the chances of starting a collaboration with the owners of successful, viable websites.

Link Building- Toutapp
Tout
6. SEOBook Toolbar

The SEO Book Toolbar is much like the MozBar one. We are talking about a free tool you can use to identify prospects for links and determine which prospects are promising when it comes to your site.

You will look at links to the domain, directory links, average traffic count, page rank and age of the site you are visiting if you have this tool.

Link Building- SEOBook ToolBar
SEOBook ToolBar
7. Backlink Watch

Your time-saving solution for locating the backlinks source-Backlink Watch. If you wonder where your backlinks come from, then this is the ideal free tool for you.

Link Building- Backlink Watch
Backlink Watch

Google Algorithm Update – 2020
BERT update in Ameyamarketing

How BERT Affects SEO and How You Can Optimize For It

Google’s BERT roll-out caused a massive sensation in the SEO industry as it was deemed “the most important update in five years.”A specific update, dubbed BERT, affects 10% of search queries officially. That’s already a huge number because millions of searches are made every day. So what exactly is the BERT update, how is it going to affect the SEO environment, and how can we better manage our websites as webmasters and SEOs to change this algorithm?

What is BERT?

Bert stands for Bidirectional Encoder Representations from Transformers. It is a neural network-based technique for Natural Language Processing (NLP) that was open-sourced by Google last year.

The Google BERT Update

BERT is not necessarily updated to the current algorithms of Google, but it is a technique for improving NLP. It allows Google to process search query words in relation to all the other words in the query – unlike the word-by-word process Google used before.

Therefore, hopefully, through this process, Google can understand the entire context of a word in the search query. This model applied by Google allows them to do a better job of helping users find useful information. The primary target for this model is “longer, more conversational questions” where words like “about” and “about” have a major impact on the query’s context – in my understanding, these are, more often than not, long-tail keywords.

It only affects 10% of U.S. searches and is generally only available in other languages to the featured excerpts.

For example, if you searched for “parking on a hill with no curb”, Google used to place too much emphasis on the word “curb” and not enough emphasis on the word “no”.

That’s a big difference… and you can see that in the results.
How You Can Optimize for BERT

Google says it’s impossible to customize this because there’s “nothing to optimize.”Nevertheless, SEOs always have ways to understand a creative and unique algorithm change that helps us to come up with tactics that will help our site navigate through the ever-changing algorithms of Google. Having said that, here are some (simple) strategies that can help you with the recent update of BERT.

Be Specific with the Keywords or Queries You Target

One of BERT’s major challenges for SEOs is that this change is not about how Google defines website content but is about a better understanding of what exactly a user is looking for. To SEOs, this means that the trick here is to be more precise about the queries or questions that your content seeks to address.

It’s like starting a business. You should think of a company that meets needs when you’re an entrepreneur because these are the forms of business that are profitable. The same is true of material. The best content is those that respond to users ‘ needs and fulfill them.

Place yourself in the shoes of a searcher. If you’re looking for a laptop, what exactly are the words you’d be looking for? What results do you expect to see from the search? The thing is, we often remove stop words or pronouns from the keywords that we focus on thinking that this is how people search. We sometimes forget long-tail keywords, search phrases full of occasional stop words, but that’s just what BERT is trying to achieve.

Key Takeaway

BERT is not a massive surprise because Google has regularly published updates relating to a much better user search experience. Their recent updates concentrate on one thing: providing users with useful, insightful, reliable, informed, and correct information/answers.

Keep in mind that, apart from the featured snippet cards, BERT is not yet applicable to international search markets. Nevertheless, as time goes by, Google has no excuse not to extend it to search markets in foreign languages.

//ameyamarketing.com/wp-content/uploads/2019/05/ameyaLogo-3.png