Google confirmed, that they would begin to allow advertisers to register their user identity and geographic location. The new policy is linked to their 2018 policy update which includes political advertisement identification verification
What is Google Ad?
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
The program, which will include:
- Personal identification methods.
- Business incorporation documents.
- Possibly other items to verify who they are.
- Operating geography.
The software will launch in the United States and spread out internationally and will apply to Search, View, and YouTube.Google noted that they think it would take a few years for the entire ad ecosystem to complete the verification. In the phased roll-out, other industries will be given priority and notified accordingly. They will have 30 days to send the verification that is needed after receiving notice. If sent, Google would need about 3-5 to check. Unless the request is not sent within 30 days, the advertisements will be discontinued.
Disclosures would display the advertiser’s a trademark / legal name, and not the company that actually handles the ads. This means that companies that run advertisements on a client’s behalf won’t need to check. Stated Google agencies and Google Partners will, however, be able to apply on behalf of their customers.
What improves in ads for user experience:
Attached to this update, consumers may begin seeing information about the advertiser’s identity on advertisements.
It will appear below the “Why this Ad?” option.
- The details should include the name of the advertiser, location of the country, and a toggle option to avoid receiving advertising from them.
- The details will be available in Display through the Ad Choices icon, or the “x” that appears on the banner.
- The Details will be available on YouTube by clicking on the I icon or the three-dot icon that appears in every ad.
Why Does Google Ads Require Verification:
According to the announcement from Jack Canfield, Director of Product Management, Advertising Integrity, Google is aiming to “provide greater transparency and provide users with more information about who advertises to them.”
“This move will make it easier for people to understand who the advertiser is behind Google’s advertisements that they see and help them make more educated choices while using our advertisement controls. It will also help to improve the digital advertisement ecosystem’s safety by identifying bad actors and restricting their attempts at misrepresentation.”