Due in part to the ever-increasing number of buzzwords and acronyms, the Internet marketing industry can be at times very ambiguous. This can be frustrating, as a business owner. You keep hearing you ‘re “needing” SEO but many agencies won’t tell you explicitly what you’re actually paying for.
We at Ameya E-Marketing believe in openness. You can talk to one of expert to get a free evaluation, and ask any questions you may have. You can call +91 9347821325 or contact us online for help today!
You can keep reading below for more information on what the SEO agencies do! Exactly what goes into SEO work is explained in this article, so you’ll know what to expect to move forward.
1.On-page and off-page SEO
As a quick note, you may hear SEO agencies refer to “on-page” and “off-page” SEO.
On-page SEO refers to elements of your website that you have direct control over, like linking structures, formatting, proper use of headers, and so on.
Off-page SEO refers to things like link building, outreach, and anything else that you can’t directly control through your website.
There’s often overlap between on-page and off-page SEO work as well.
The Technical SEO mainly refers to your website’s architecture. It encompasses such topics as:
*A clean structure which links
*Using Header tags correctly
*Goodly implemented redirects 301
*Page Load Velocity
*Friendliness with mobiles
These are very basic elements which need to be properly set up so that you can develop your SEO strategy on top of a strong base. Many can be resolved in the process of an initial site audit.
Keyword analysis is the method of identifying the best search queries for your company to seek.This may seem simple but proper research into keywords takes a lot of work. A lot of factors decide how “healthy” a certain keyword is.Search length, competition level and user intent are just a few of the attributes that successful SEOs consider when doing keyword research
That is one of the busiest aspects of successful SEO work. A significant portion of the popularity of your website in the eyes of Google is focused on their backlink profile. In essence, the more high-quality links that lead to your website from high-level websites, the more likely Google and other search engines are to recommend your pages to their users
There are a number of different link-building techniques that most SEOs use while working on your website, like:
*Pitching to other websites with high quality content (infographics , videos, guest posts)
*Make your website a part of trustworthy directories
*Creating great content which is inevitably linked to
Building links requires a thorough knowledge of the procedure, as Google does not support websites with “unnatural link profiles” as a result of low-quality links, obvious SEO-only link-building and other less-than-reputable activities.If Google hits your website with a penalty it could be completely de-indexed until you fix the problem. That means it’s very important the first time around to get link building right.
Without material SEO isn’t working. Content production can be anything from blog posts to detailed infographics to website blogs. The purpose is to produce high quality content that will be connected to by other people, either naturally or as a result of outreach.
Production of the right content isn’t as simple as it sounds. It can be difficult to regularly publish content that adds value to your website and the entire process is also driven by keyword research and appropriate technical SEO.
6. Competitor research
Research amongst competitors is a vital part of any SEO strategy worth its salt.Once the convenient aspect of Internet marketing is how easy it is to look at the strategies of your competitors. If something is working for a competitor in the digital world, there’s a very high chance you’ll be able to use a similar strategy and see similar success.
Competitor research involves monitoring the backlink profile of competing websites with a view to identifying link opportunities, looking at the sites that outstrip you for specific keywords, and checking in on competing websites in general to see what kind of content they make and how they promote it.
Competitor research is of such importance given the dynamic nature of SEO and Internet marketing in general. Best practises are constantly changing, and keeping an eye on what others are doing in your industry helps make sure you ‘re not falling behind.
7. Prevent negative SEO
This overlaps with the building of technical SEOs and linkages. Just as there are good backlinks, there are bad backlinks too that can hurt the rankings of your site.
It’s very important to keep track of incoming links to your site, so you can remove the bad ones by disavowing them through Google, or by politely asking the links to remove them.
Are you looking for an SEO agency?
Now that you know exactly what goes into SEO work, you can start looking for the perfect agency to partner with.
Our expert team of internet marketers at AmeyaMarketing has years of experience in crafting custom SEO strategies for customers across a variety of industries. We know what it takes to carry out a highly effective SEO campaign and we would love to do just that for your company.
Contact us for more information