As a small to medium-sized company (SMB), your presence in Social Media is essential. Not only does it help you meet new clients, it also lets you connect and educate existing ones.
If you want to use Facebook , Instagram , Twitter, LinkedIn, or a combination of networks for your social media marketing activities, learning how to handle social media posts can come with a learning curve.
On this article, we ‘re going to talk about:
–>How to handle social care as an SMB
How to handle social media content in the SMB
As an SMB, it’s crucial to understand every aspect of managing your social accounts — especially if you’re on a variety of platforms.Take these measures to effectively handle your social media posts on any platform:
1.Decide on your platforms
You need to determine which social media sites you want to use for your SMB before you can handle social media messages.Since the most popular platforms have millions and even billions of users, you can benefit from every single one of them. Check the user count for some of the SM sites that we suggest using:
- Facebook: 7 billion monthly active users
- Instagram: 1 billion monthly active users
- Twitter: 330 million monthly active users
- LinkedIn: 170 million users
However, just because every site has a strong user base doesn’t mean you have to use any of them. It will take some effort from you to figure out where your audience wants to hang out if you want to make the most of your social media campaigns.There are a few ways to classify which social networks your target audience uses:
–>Investigate your target market
–>Check the rivals on SM to see which networks they use the most.
–>See how users communicate with the posts of your competitions on and site
If you’re just beginning to manage your SM, start with one or two channels to get your feet wet. If you want to get all in, but don’t have the resources, consider hiring a social media marketing agency like Ameya marketing to help!
2. Decide which post formats to use
After deciding which social media sites you want to post on, you need to determine which post formats you want to use.
Here are the options for each platform for your post format:
- Facebook: Photo, video, text only, links, polls, events, –>shares, story posts
- Instagram: Photo, video, reposts, story posts
- Twitter: Photo, video, text only, links, retweets
- LinkedIn: Photo, video, text only, links
You should decide on post formats by looking at your competition or by doing some tests of your own!
3.Develop a social media calendar
Social media users are following you for a reason — because they like your content — and they want to see it regularly. If you post frequently at the beginning of the month, but fail to post all over the place, users could:
–>Forget about your brand because you’re not going to be top-of – mind.
–>Get bored with following your business
–>Think you ‘re not participating on the website,
–>Deem you “untrustworthy” or “unprofessional”
For this purpose, the creation of a social media calendar is essential to managing social media content.
Your SM Content Calendar will help you create a picture of your month in your posts and help you track your success.
For example, you might choose to schedule a video post once a week, and then schedule text and photo posts 3-4 times a week.
And more about schedules …
4. Select a social media management tool to help manage your social media posts
We ‘re all human, and as a business owner, you probably have less free time than most of us. That could mean you don’t have the time to handle your messages.
But that doesn’t mean that you can’t have a stellar presence in social media!
Using SM management software, you’ll be able to schedule updates on a range of channels so you don’t have to think about going radio silent — even when you’re busy.
Every SM management tool has its benefits, and in the next section, we’ll help you make the right choice for your company.
5. Analyze your social posts
Managing your social presence doesn’t stop with scheduling posts — you have to monitor their success to make sure your campaign is successful.
Most SMBs make the mistake of simply uploading content to SM and never try to see how it functions. This is a big missed opportunity, because post-analytics will tell you if your campaign is going to succeed or if it’s going to be short.
This offers you the ability to reshape your campaign if you’re not pleased with the outcome.
For example, when you’re evaluating your Facebook presence with Facebook Insights, you ‘re going to be able to figure out what kind of posts are most engaging, and from there,You should build a game plan for how you can best handle your messages.