Technical SEO Checklist

Technical SEO is the process of optimizing your website for crawling and indexing. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

Technical SEO refers to improving the technical parts of a site so as to build the positioning of its pages in the web crawlers. Making a site quicker, simpler to crawl and understandable for web indexes are the mainstays of specialized improvement.

Follow the checklist to improve your website SEO.

1.Robots.txt File

The robots.txt file gives a mandate to web crawlers and each site needs one in the root directory.

It must be arranged accurately, which means it should just square records or directory you don’t need to be listed and it ought to likewise be remembered for your XML sitemap.

2.Canonical Link Elements

A canonical link element is an HTML component that assists webmasters with forestalling copy content issues in site design improvement by indicating the “canonical” or “preferred” form of a web page.
The following is an example of a canonical tag:
<link rel = “canonical ” href=”>”


Redirects communicate to web crawlers that a website page has for all time moved to another area, which is useful when a page is deleted or the URL has changed by using technical SEO you can verify. There are different types of redirects, for SEO 301 redirect is preferable, which tells the search engine that the page has permanently moved.

How to check:
->Screaming Frog

4.Duplicate Content

Many people are more terrified of copy content than they are of malicious connections.

There are such a significant number of legends around copy content that individuals really think it causes a punishment and that their pages will go up against one another and hurt their site.

In gathering posts, Reddit strings, specialized reviews, apparatuses, and even SEO news sites distributing articles that show individuals unmistakably don’t see how Google treats copy content.
Duplicate content can be addressed with canonical link elements.

How to check:

-> Site: domain search


Mobile-friendliness is the proportion of how well a site is structured and streamlined to stack on a cell phone, for example, a smartphone or tablet. We want visitors to have a good experience no matter the device. Google provides a way for you to check the mobile-friendliness of your pages.

How to check:

-> Google Mobile-Friendly Tool
-> Google Search Console

6.Page Speed

Google looks at page speed. Your visitors look at your page speed, so you too look at your page speed. Pages that are slow to load turn off visitors and will cause them to click the back button. So you should take care of your page speed.

There are many things that can be done to speed up slow loading pages, such as:

-> Compressing images.
-> Leveraging browser caching.
-> Minifying JavaScript and CSS.

How to check:

-> Google PageSpeed Insights

7.Your Performance Versus Competitors

While you are reviewing your own site’s health, you can/should compare your competitors. This technical SEO checklist will help you.

For example:

-> Are their pages loading fast?
-> Do they appear mobile friendly?
-> It’s always good to know where you stand compared to your competitors.