When we reach 2020, advertisers and business owners need to plan for the emerging developments in digital marketing. The marketing environment is constantly changing, and if you don’t keep up, you’ll lose out on opportunities to get your company to new heights.
Forward-thinking tactics will drive traffic to your website, extend your email list, generate sales and keep bringing customers back. Imagine if advertisers were using the same methods they used decades earlier. They would not be able to appeal to their target audiences and their companies would definitely not prosper off old procedures.
It is important to keep up with the trends if you are going to advance your company and sell to customers the way they wish.
Here are three digital marketing developments that organizations will pay attention to by 2020.
Improved Customer Security
Customer security has always been important, but as technology advances, it’s becoming more of a determining factor for customer purchases. When consumers feel their information is not safe to pass through your website, they are not going to bother purchasing and are unlikely to visit again. It’s critical that your website and overall brand take cybersecurity seriously and keep customer information secure.
The need for protection will only grow in 2020 :
Even some of the biggest brands suffer security breaches impacting the efficiency and conversions of businesses-Mobile suffered a hack in 2019 that compromised more than 1 million accounts including information about the billing addresses of customers, phone numbers, names, account numbers and more.
Consumers are busy nowadays and don’t stop. Advanced technology has created an environment in which people demand quick solutions and fast turnaround. When time goes by, the need for pace is only becoming more important, which is why conversational marketing will be an effective strategy for the coming year.
Conversational marketing uses customer data and reviews to drive sales, increase interaction, create customer loyalty and more. When you have information straight from the source, it is easier to improve your business operations. This approach begins a dialogue with your audience so that you can update areas of your brand that need to be changed.
Technologies to help users solve their problems :
All use conversational marketing, live help, chatbots, customer loyalty services, and email marketing. As it uses natural language and AI-powered technology to help users solve their problems, it works exceptionally well for customer support. Conversational marketing allows businesses to personalize their strategy and to communicate with customers in ways that they could not have previously. It provides the brands with a friendly touch that might seem too technical to build better relationships with their customers.
Interactive Content Marketing
Marketers are still searching for ways to appeal to their target markets and spice up their content marketing. When time goes on, customers respond more to inbound marketing activities than outbound ones, which explains why it makes sense to use content to generate sales by 2020. Unlike static content; interactive content involves the active participation of visitors to achieve results.
Some examples include:
2) Polls and surveys
5) 360-degree videos
Instead of writing a blog post about popular grammar errors, for example, you might create a quiz that will test your audience on their grammar skills and give them a score at the end.
Interactive content works because it captures the attention of the reader and gives value to them. It takes convincing on your part to raise sales, but since it’s so good to keep tourists amused and involved, it does the work for you.